In the run up to the Super Bowl 2022, Frito Lay released a television commercial that definitely captured viewers' attention. The TV spot featured the popular hip-hop trio Salt-N-Pepa and their hit song "Push It." This iconic tune, which was first released in 1987, was a perfect choice to set the tone of the advertisement.
The commercial opens with the trio performing the famous "Push It" dance moves in a kitchen setting, with chips and snacks littered all around them. As they start singing, the camera pans out to reveal that they are performing inside a vending machine, surrounded by hundreds of different Frito Lay products. The scene then quickly switches to various clips of everyday people "pushing it" with their favorite Frito Lay snacks.
Interspersed throughout the commercial are clips of people showcasing their love for Frito Lay products. One woman is seen using potato chips to construct an impressive looking castle, while another man is enjoying his chips so much that he unknowingly mimics Salt-N-Pepa's "Push It" dance routine.
Finally, the commercial ends with the trio performing the famous "Push It" dance one more time, but this time on top of the vending machine, with confetti raining down on them. The message is clear: Frito Lay products are the perfect snack to "Push It" with.
Overall, Frito Lay's Super Bowl 2022 TV Spot was a fun and engaging advertisement that perfectly captured the spirit of the brand. The choice of Salt-N-Pepa and their timeless hit "Push It" was a stroke of genius, and the commercial will no doubt continue to be remembered and talked about for years to come.
Frito Lay Super Bowl 2022 TV commercial - Push It produced for Frito Lay was first shown on television on January 31, 2022.
Introduction"Push It" is a song by the American hip hop group Salt-N-Pepa. It was released as a single in 1987 and became one of their most famous and successful songs.
Meaning and LyricsWhile often mistaken as a song about sex ), Salt-N-Pepa insists that "Push It" is about dancing and pushing it on the dance floor. The lyrics are largely an afterthought, just there to support the beat and add a lascivious flavor. The song was perfect for club play , where lyrics mattered less than the beat.
Release and Success"Push It" was originally released as the B-side of Salt-N-Pepa's "Tramp" single in 1987, but it became so popular that it was eventually released as its own single. The song was a massive success, reaching number 19 on the US Billboard Hot 100 and number 2 on the US Hot R&B/Hip-Hop Songs chart.
Legacy and Impact"Push It" remains one of Salt-N-Pepa's most famous and beloved songs, and it is widely regarded as a classic of the hip hop genre. The song's catchy beat and memorable lyrics have made it a popular choice for movies, TV shows, and commercials, and it continues to be a staple of dance floors and radio stations around the world.
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