Corona Extra television commercial 2016

What the Corona Extra TV commercial - Home is about.

Title: Corona Extra TV Spot: 'Home'

Introduction:

The Corona Extra TV spot titled 'Home' is a heartwarming and visually stunning advertisement that immediately transports viewers to a tropical paradise. This particular commercial encapsulates the essence of the brand, showcasing the ultimate escape, relaxation, and freedom that can be experienced with a bottle of Corona Extra in hand.

Description:

The TV spot starts with a breathtaking aerial view of a secluded island, surrounded by crystal-clear turquoise waters and swaying palm trees. As the camera zooms in, we see a lone beachfront wooden bungalow standing amidst the pristine white sand. The setting exudes tranquility and a sense of serenity, capturing the attention of viewers from the very first frame.

The spot then transitions to a group of friends arriving at the island on a vibrant sailboat. They step off the boat, leaving behind the hustle and bustle of the city, and begin to explore their temporary haven. The spot showcases the diverse group's activities throughout the day, truly making this island their home.

The friends are seen engaging in various adrenaline-pumping adventures like cliff jumping into the clear water, riding waves with their surfboards, and snorkeling to witness the colorful marine life beneath. Each activity is interspersed with shots of genuine camaraderie and laughter, highlighting the joy of being surrounded by friends in such a spectacular environment.

Amidst all the excitement, the focus shifts to a palapa (thatched-roof structure) on the beach. A group of friends is seen sitting around a wooden table, cherished moments captured amidst flickering tiki torches and natural candlelight. Each person raises a bottle of Corona Extra, toasting to friendship and the freedom they feel in this paradise.

The spot concludes with a mesmerizing sunset scene, as the sky explodes with vibrant hues of orange, pink, and purple. The friends, now relaxing in hammocks and loungers, savor the tranquility of the moment with their Corona Extras in hand. The tagline appears on the screen, "Corona Extra: Find Your Beach," reminding viewers of the brand's iconic motto and the desire to find their own slice of paradise.

Impact:

The Corona Extra TV spot, 'Home,' effectively captures the essence of the brand, stirring emotions and inspiring a desire for adventure and escape. The picturesque visuals, coupled with the genuine interactions of friends, create a sense of authenticity that resonates with viewers. The spot successfully transports its audience to a tropical paradise, showcasing the serenity and joy that can be found with a bottle of Corona Extra in hand.

Conclusion:

The 'Home' TV spot for Corona Extra presents an enticing invitation to viewers, encouraging them to embark on their own adventures and find their own slice of paradise. Through stunning visuals and the evocation of emotions, the advertisement captures the spirit of relaxation, friendship, and freedom that Corona Extra represents. It serves as a reminder to take a moment, gather loved ones, and escape to a place where worries are left behind, and the simple pleasure of enjoying a Corona Extra becomes a treasured experience.

Corona Extra TV commercial - Home produced for Corona Extra was first shown on television on April 3, 2016.

Song from commercial Corona Extra TV Spot, 'Home'

"Take It Easy" by Hopeton Lewis is a popular song in the genres of rocksteady and reggae. It was released in 1966 and is considered a fundamental track that influenced the development of the Rocksteady genre.

Lyrics and Themes: The lyrics of "Take It Easy" encourage listeners to slow down and take their time, emphasizing the importance of patience and relaxation. The song repeats the phrase "take it easy" as a mantra throughout, reminding listeners that there is no need to rush. The overall message is one of tranquility and enjoying life's simple pleasures.

Influence and Cover Versions: "Take It Easy" has had a lasting impact on the music scene. It has been covered by various artists over the years, including Norbert Schneider's R&B Caravan. The song's catchy melody and positive message have made it a beloved song in the rocksteady and reggae genres.

Hopeton Lewis: Hopeton Lewis, the artist behind "Take It Easy," was a Jamaican singer, arranger, and radio music presenter. He was born on October 3, 1947, and passed away on September 4, 2014. Lewis was known for his soulful vocals and his contributions to the rocksteady and reggae genres. In addition to "Take It Easy," he released other notable songs such as "Sounds And Pressure" and "Hardships of Life." Lewis's music continues to be appreciated by fans of Jamaican music.

Albums: Aside from "Take It Easy," Hopeton Lewis released other albums throughout his career. Some of his notable albums include "Take It Easy With The Rock Steady Beat" (1966) and "Grooving Out On Life" (1971). These albums showcase Lewis's talent as a singer and his contributions to the rocksteady and reggae movements.

Legacy: Hopeton Lewis's "Take It Easy" remains a classic song in the rocksteady and reggae genres. Its timeless message of relaxation and enjoyment resonates with listeners to this day. The song's popularity and influence have solidified Hopeton Lewis's place in the history of Jamaican music.