What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...
In the GEICO TV spot titled "Tiki's Barber Shop: It's Not Surprising," we are introduced to a lively and unexpected barbershop experience, featuring none other than former professional football star Tiki Barber. This captivating commercial takes the concept of a typical haircut and transforms it into a memorable and entertaining encounter.
The ad begins with Tiki Barber stationed in his vibrant, retro-themed barbershop. Sporting his signature charismatic smile and sharp appearance, he welcomes customers into the shop with open arms. As the customers settle into the barber chairs, Tiki soon reveals his singular method of hair grooming – using a chainsaw!
Surprisingly, rather than causing chaos, the chainsaw becomes Tiki's secret to delivering flawless and efficient haircuts. With impressive precision and finesse, Tiki wields the chainsaw with skill, making precise cuts that leave his customers with stylish and impeccable looks.
The commercial cleverly contrasts the seemingly outrageous act of using a chainsaw for haircuts with the predictability and reliability of GEICO insurance. By associating GEICO's dependable services with this surprising and unconventional scenario, the ad effectively communicates the company's ability to deliver unexpected and efficient solutions.
As Tiki continues his exceptional haircuts with the chainsaw, humor and excitement permeate the scene. Customers are shown chuckling and enjoying the excitement of this unique experience. The barbershop is filled with laughter, and there is an infectious energy that envelops the commercial, leaving viewers captivated and entertained.
Ultimately, the GEICO TV spot "Tiki's Barber Shop: It's Not Surprising" cleverly balances surprise and reliability, showcasing GEICO as a trusted insurance provider while making us laugh through Tiki Barber's unconventional barbershop. Through this innovative and memorable advertisement, GEICO reminds viewers that they are always ready to bring a bit of unexpected delight into their customers' lives.
GEICO TV commercial - Tikis Barber Shop: Its Not Surprising Feat. Tiki Barber produced for GEICO was first shown on television on January 6, 2017.
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