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Stelara TV commercial - Which You
Stelara (Psoriasis)

Stelara is a biologic medication that is used for the treatment of Psoriasis. This medication is manufactured by Janssen Biotech Inc. and it was approved by the FDA in 2009. Psoriasis is a skin condit...

What the Stelara TV commercial - Which You is about.

Stelara TV commercial - Which You

Title: Stelara TV Spot: 'Which You'

Introduction:In the fast-paced world of pharmaceutical advertising, creating commercials that are both informative and engaging can be a challenge. However, the Stelara TV spot titled 'Which You' has managed to capture attention with its thought-provoking narrative and captivating visuals. This spot takes viewers on a journey of self-discovery, illustrating the impact that Stelara has on individuals struggling with chronic conditions.

Synopsis:The 'Which You' TV spot for Stelara begins with a close-up shot of a person staring intensely into a mirror. Their reflection transforms into a different version of themselves, burdened by the symptoms of a medical condition. The mirrored version seems exhausted, worn down, and visibly uncomfortable, serving as a stark contrast to the energetic and vibrant person they once were.

As the commercial progresses, viewers are introduced to a kaleidoscope of individuals who have all experienced the transformative effects of Stelara in their own lives. Each scene showcases a person engaged in an activity they love, whether it be playing a musical instrument, doing yoga, or simply enjoying quality time with loved ones. The joy and freedom emanating from these individuals demonstrate the positive impact the medication has had on their lives.

Throughout the commercial, the voiceover emphasizes the importance of embracing the true self, free from the limitations imposed by chronic conditions. The tagline, "Which You will you be today?" is designed to encourage viewers to question the impact their condition has on their lives and consider taking control with Stelara.

As the commercial concludes, we see all the individuals showcased earlier, now united in a vibrant and uplifting group shot, symbolizing the strength and unity found within the Stelara community. The screen fades to the Stelara logo and a call-to-action message inviting viewers to visit the company's website or consult their healthcare provider for more information.

Impact:The 'Which You' Stelara TV spot takes a unique approach to pharmaceutical advertising by humanizing the experience of living with a chronic condition. By contrasting the burdened "mirror" image with the vibrant and active individuals empowered by Stelara, the commercial elicits an emotional response from viewers. It encourages them to consider the impact their condition has on their lives and offers hope for a renewed sense of self.

The commercial effectively showcases the benefits of Stelara without overwhelming the viewer with medical jargon or unrealistic promises. It puts the focus on the lifestyle and emotional improvements that individuals can experience by taking control of their chronic condition with the help of Stelara.

Conclusion:The Stelara TV spot, 'Which You,' successfully engages viewers by highlighting the transformative effects of the medication on individuals living with chronic conditions. Through thoughtfully chosen visuals and an emotionally charged narrative, the commercial encourages viewers to reflect on their own circumstances and consider the possibility of a brighter and more fulfilling future with the help of Stelara.

Stelara TV commercial - Which You produced for Stelara (Psoriasis) was first shown on television on May 29, 2016.

Frequently Asked Questions about stelara tv spot, 'which you'

by Drugs.com The 2022 advertising campaign for Stelara, called “Move towards Relief” features an unknown actress because the campaign aimed to include authentic and diverse adults living with moderately to severely active Crohn's disease and ulcerative colitis to represent a real community.

The upbeat initial TV ad, which debuted on the high-profile Grammy music awards show last week, uses the Stelara purple brand color throughout along with an instrumental horns soundtrack from the pop music hit “Cheerleader.”

Generic Name: ustekinumab It can help to decrease the amount of plaques in plaque psoriasis, decrease the number of swollen/painful joints in psoriatic arthritis, and decrease symptoms such as abdominal pain/cramping and diarrhea in Crohn's disease and ulcerative colitis.

Incidental music is music in a play, television program, radio program, video game, or some other presentation form that is not primarily musical. The term is less frequently applied to film music, with such music being referred to instead as the film score or soundtrack.

Music for commercial use refers to music tracks that an individual has licensed in order to use them in for-profit commercial projects. When you license a song from PremiumBeat under our Premium license, you have the rights to use the track in your single commercial project in perpetuity.

Some people have developed serious, and sometimes rare, infections while taking Stelara. If your body doesn't make enough of an immune system protein called interleukin-12 or interleukin-23, you have a higher risk of infection. Your doctor will evaluate your risks before prescribing Stelara for you.

STELARA® is a prescription medicine that affects your immune system. It can increase your chance of having serious side effects including serious infections, cancer, serious allergic reactions, lung inflammation, and a rare condition called posterior reversible encephalopathy syndrome.

Theme music is a musical composition which is often written specifically for radio programming, television shows, video games, or films and is usually played during the title sequence, opening credits, closing credits, and in some instances at some point during the program.

film score Terminology. A film score may also be called a background score, background music, film soundtrack, film music, screen composition, screen music, or incidental music.

jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans.

After all, any replaying of the song used is more than just playing a good song… it's reminding listeners of the ad that either introduced or re-introduced them to it in the first place (whether they realize it or not). That's called brand recall, and it's free. The same thing happens with music in popular TV shows.

Stelara (ustekinumab) demonstrated strong efficacy and safety throughout 4 years of treatment in adult patients with moderately to severely active ulcerative colitis (UC), the Janssen Pharmaceutical Companies of Johnson & Johnson said at the United European Gastroenterology (UEG) Week 2022 congress 1 in Vienna, Austria ...

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Actors

Actors who starred in Stelara TV Spot, 'Which You'

Ben Santoriello photo
Jessica Zweig photo
Kate Siegel photo
Matthew Jaeger photo
Products

Products Advertised

Stelara (Psoriasis) Stelara
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