nounSlang. the production or airing of television commercials.

Spot advertising is the most commonly used form of paid-for-advertising on Commercial Radio. Spot airtime can be bought across different day parts and days of the week depending on the objectives of your campaign.

A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produced and paid for by an organization.

Brand Spot combines the best of outdoor advertising and mobile marketing with Waze. Send an advertising message through an application to drivers passing in proximity of a giant banner.

Spot Media is a full-service sports, entertainment and media marketing agency, Creating 360 degrees marketing partnerships. We help BUILD businesses, brands and organizations through the power of sport and entertainment.

A TV campaign characterizes the fact that a TV advertiser is going on television thanks to one or several TV spots, in which he/she presents its products or services.

or spot advertisement or spot announcement. noun. informal. a brief advertisement broadcast in a programme break.

Spot: A “spot” is the industry catch-all term for advertisements and commercials. Regular spots typically run from 30 to 90 seconds. A long-form spot has the ability to run between 5 and 30 minutes. These long-form spots are typically more content rich and associated with pitches and infomercials.

The study from MediaScience found that the “TV environment generated more visual attention as participants watched 71% of the ad, compared to just 30% of digital mobile ads - likely a result of the full-screen viewing experience versus the distractions inherent with the digital experience.”

TV advertising naturally increases sales for your business. It helps show consumers what your brand can offer and encourages them to take more interest in your business and your brand. TV ads can also show consumers how to use your product, often convincing them to try something new or further engage with your brand.

A 30-second slot on daytime TV can cost between £1,100 to £2,200 peak rates for shows such as Hollyoaks and Catastrophe are around £10,000 to £20,000. Channel 4 have done a great job of acquiring top-rated shows and commissioning must-watch shows like Gogglebox.

The Advantages of TV Advertising

• TV Advertising builds trust.
• Advertising boosts sales.
• Adverts on TV are full screen, not fighting for screen space.
• TV reaches a vast audience.
• TV advertising results can be tracked.
• Small brands can get into TV advertising on digital channels.
• TV adverts benefit from second-screening.