In Tucker v. Post Consumer Brands, LLC, the Northern District of California considered a claim that images of honey on the box of Post's “Honey Bunches of Oats” cereal misleadingly convey that honey is a primary “sweetener” and is one of the top three ingredients, when in fact the main sweeteners are sugars and syrups.

Slogans. "It's what's for breakfast." "That's why they call it 'The Best of the Bunch'."

Diana Hunter, the “Honey Bunches of Oats lady,” is retiring from the company. “When you taste it, you think it's a sparkle,” she said. “A sparkle in your eye.” But it was in the first commercial she's featured in where Hunter spooned her way into households across the country.

Ingredients: CORN, WHOLE GRAIN WHEAT, SUGAR, WHOLE GRAIN ROLLED OATS, ALMONDS, RICE, CANOLA OIL, WHEAT FLOUR, MALTED BARLEY FLOUR, CORN SYRUP, SALT, MOLASSES, HONEY, CARAMEL COLOR, BARLEY MALT EXTRACT, CINNAMON, NATURAL AND ARTIFICIAL FLAVOR, ANNATTO EXTRACT (COLOR).

Although Honey Bunches of Oats has some healthful ingredients, such as whole grains, it has too much added sugar to be considered healthy. Nutrition food labels list ingredients in order of amounts, from greatest to least.

In the first round of EWG tests, Quaker Old Fashioned Oats cereal was found to have the most glyphosate per sample, with more than 1,000 ppb in two of three samples tested. In the second round of EWG tests, the highest level of 2,837 ppb was found in one sample of Quaker Oatmeal Squares breakfast cereal.

Choice of a New Generation "Our Better Oats brand is bringing new, younger and more affluent consumers to the instant oatmeal category, and that trend, coupled with our non-traditional campaign, is why 'Choice of a New Generation' tagline is such a good fit," said Linda Fisher, the brand's corporate communications manager, in a statement.

Special K in the U.S. has taken a similar direction, abandoning the dieting message to attempt to address declining cereal sales. The U.S. ads ditched the "What will you gain when you lose?" tagline in favour of ads that tout the product's nutritional benefits, and the slogan "Eat Special. Feel Special."

Is Honey Bunchies still in business? Honey Bunchies is not only still in business, it's thriving. However, it isn't called Honey Bunchies anymore. The company has rebranded as Bon Bee Honey.

How did Honey Bunches of Oats decide to advertise on Jane the Virgin? A. The CW was already a great partner to Post. We chose Jane the Virgin because the show has a large millennial and Hispanic viewing audience and we wanted to target those consumers.

Though Honey Bunches of Oats is fortified with vitamins and minerals, it fails to provide a balanced breakfast, as - like most breakfast cereals - it's high in added sugar and low in fiber and protein. Dietary guidelines encourage you to include plenty of fiber and protein in your morning routine.

Wholegrain cereals are a rich source of many essential vitamins, minerals and phytochemicals (compounds found in plant foods that have been linked to significant health benefits). The typical wholegrain cereal food is: low in saturated fat, but is a source of polyunsaturated fats, including omega-3 linolenic acid.