Smirnoff is a global brand of alcoholic beverages that is best known for its vodka, but the company also produces a range of beer products. Smirnoff was founded in Russia in the late 19th century by P...
The Smirnoff Ice TV Spot, 'Uñas Pintadas' is a clever and humorous advertisement designed to appeal to Spanish-speaking audiences.
The ad opens with a young woman walking into a nail salon with a bottle of Smirnoff Ice in her hand. As she sits down to get a manicure, she hands the bottle to the salon's owner and asks her to paint her nails with the same iconic blue color of the drink. The owner takes a sip of the drink and proceeds to do just that, painting the woman's nails with a steady hand.
As the woman shows off her new, matching manicure and beverage, the tagline "El Sabor del Verano" or "The Taste of Summer" flashes on screen, accompanied by the Smirnoff Ice logo.
The ad is successful in its humorous approach, showcasing the connection between the refreshingly crisp and sweet taste of Smirnoff Ice and the carefree spirit of summer. The use of a common beauty ritual such as getting a manicure and turning it into a fun and playful experience also helps to make the ad memorable.
Overall, the Smirnoff Ice TV Spot, 'Uñas Pintadas' is an effective advertisement that uses humor and relatability to appeal to Spanish-speaking audiences.
Smirnoff Ice TV commercial - Uñas Pintadas[Spanish] produced for Smirnoff (Beer) was first shown on television on June 18, 2013.
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