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Advertisers of the Truth TV Spot, 'Uglier Truth'

Truth TV commercial - Uglier Truth
Truth

Truth is a multinational company that focuses on market research and insights. The firm was founded in 2007 and is headquartered in London, UK. Truth's primary goal is to help its clients make strateg...

What the Truth TV commercial - Uglier Truth is about.

Truth TV commercial - Uglier Truth

The Truth TV Spot 'Uglier Truth' is a courageous advertisement that throws light on one of the most controversial issues plaguing our society - beauty standards. The ad opens with a young woman looking at herself in the mirror and feeling unsure about her appearance.

The woman represents millions of people out there who struggle with self-image issues because of the unrealistic beauty standards set by society. The ad challenges the typical, airbrushed beauty standards by depicting the woman in a raw, unfiltered form and inviting viewers to accept the "uglier truth" about what society has told them.

The camera angles focus on the parts of her body that are deemed "imperfect" by society, such as her stretch marks, acne scars, and cellulite. However, the focus then shifts to her vibrant personality, intelligence, and kindness - highlighting that real beauty stems from within.

The Truth TV Spot 'Uglier Truth' boldly takes on the fashion and beauty industry and urges people to embrace their so-called "imperfections." It encourages us to see beyond external appearances and recognize the beauty in every individual.

In an age where social media filters and photo-editing apps have become the norm, this advertisement provides an eye-opening reminder of the importance of self-love and acceptance - it's time to embrace our unique traits and love who we are.

Truth TV commercial - Uglier Truth produced for Truth was first shown on television on May 13, 2013.

Videos

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Agenices

Agenices of the Truth TV Spot, 'Uglier Truth'

Truth TV commercial - Uglier Truth
72andSunny

72andSunny is a creative agency that provides a range of services including advertising, design, strategy, and technology solutions to some of the world's biggest brands. The company was founded in 20...

Truth TV commercial - Uglier Truth
MediaCom

MediaCom is a global advertising and media agency with a presence in 100 countries. The company was founded in the UK in 1986 and has since grown to become one of the largest media agencies in the wor...

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