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Advertisers of the Capri Sun TV Spot, 'Haircut'

Capri Sun TV commercial - Haircut
Capri Sun

Capri Sun is a popular beverage brand that mainly produces fruit-flavored pouch drinks. The company was founded in Germany in 1969 and has been successfully operating in the market for over 50 years....

What the Capri Sun TV commercial - Haircut is about.

Capri Sun TV commercial - Haircut

The Capri Sun ad "Haircut" is a creative and humorous TV spot that showcases the captivating power of this popular drink brand. The ad begins with a young boy sitting nervously in a barber's chair, with his father patiently waiting for his turn. As the barber prepares to snip away, the father reaches into his bag and pulls out a refreshing pouch of Capri Sun. Suddenly, in a matter of seconds, the boy's hair transforms into a wild and colorful style, complete with a mohawk of green, pink, and blue.

As the boy's father watches in awe, the Capri Sun pouch drops to the floor and the music blares as the tagline "Respect the pouch, respect it" appears on the screen. The humorous twist in the ad highlights the imaginative power of Capri Sun, which takes a seemingly mundane situation and transforms it into a fun and exciting adventure. This commercial captures the fun and playful essence of Capri Sun, appealing to both children and parents alike.

Overall, Capri Sun's "Haircut" TV spot is a clever and memorable advertisement that showcases the brand's unique and exciting character. The ad effectively communicates the transformative and imaginative potential of Capri Sun, and leaves viewers with a lasting impression of this popular drink brand.

Capri Sun TV commercial - Haircut produced for Capri Sun was first shown on television on March 20, 2018.

Frequently Asked Questions about capri sun tv spot, 'haircut'

'Your Kids Will Never Know', stars “Juicio' (portrayed by Eric Lutz), the protagonist, complete with long flowing hair, an open shirt, hairy chest, tight pants, and all the drapings. Check it out: Juicio additionally gets is part of a three-minute mini-book read by narrator Cissy Jones.

The Capri Sun Group, which is headquartered in Switzerland, has almost 1,000 employees who work each and every day to make our vision a reality. In Germany, we make our home in Eppelheim, near Heidelberg.

'Natural fun' isn't just a slogan at Capri-Sun. It's our credo. That's why Capri-Sun is always made exclusively with natural flavours – and, of course, no preservatives or artificial sweeteners.

"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson.

Capri-Sun (UK: /ˈkæpri/, US: /kəˈpriː/) is a brand of juice concentrate drinks based in Germany and Switzerland. Invented by Rudolf Wild, it was introduced in West Germany in 1969 by his company as Capri-Sonne (a name retired in favor of the English name in 2017).

Capri Sun GmbH is organized and headquartered in Germany and is a subsidiary of Swiss companies Capri Sun AG and Capri Sun Group Holding AG and German company Wild; this makes it unusual in a largely American-led beverage industry.

Since its launch, Capri-Sun has been packaged in laminated foil vacuum Doy-N-Pack pouches, with which the brand has become strongly associated. In the United States, these pouches were innovative as the first single-serving fruit juice containers.

Capri Sun is one of the most favorably rated brands in the United States among Generation Z. About a third of American parents view the drink as healthy. In France, Capri-Sun has figured prominently in rap songs and has been noted as a drink of choice in poor areas.

"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden 22.

Pepsi launched a four part campaign which saw Jackson chased down by the paparazzi and fans. The adverts differed from previous editions by ramping up the Pepsi references throughout. It was released during the same year as Jackson's 'Moonwalker' movie and had several homages to the film.

Capri is famous for its dramatic stretch of coastline peppered with grandiose villas. The glitzy Italian island is a playground for glamorous celebrities and jet-setters.

Capri-Sun is manufactured at our headquarters in Eppelheim, near Heidelberg, Germany, for the German market and many other European countries. But Capri-Sun is also produced in 23 other countries, including the USA, Saudi Arabia, Nigeria, China and Ukraine.

Videos

Watch Capri Sun TV Commercial, 'Haircut'

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Products

Products Advertised

Capri Sun 100% Juice Fruit Punch
Capri Sun Fruit & Veggie Blends Berry Carrot Blast
Capri Sun Fruit Refreshers Orange Pineapple Tango
Capri Sun Fruit Refreshers Very Berry Punch
Capri Sun Organic Apple
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