Ancestry is a genealogy and family tree tracing service that allows users to research their family history and discover their roots. The company was founded in 1983 and has since grown to become one o...
Title: Ancestry Black Friday Cyber Monday Sale TV Spot, 'DNA Results' Featuring Kelly Ripa
Introduction:In the midst of the holiday season, Ancestry, the renowned genealogy platform, launched a captivating TV spot to promote their Black Friday Cyber Monday Sale. This particular commercial, aptly named 'DNA Results,' featured the dazzling Kelly Ripa. With her infectious energy and passion for discovering one's roots, Kelly Ripa brings a unique perspective to Ancestry's latest campaign.
Scene 1: Unraveling the MysteryThe TV spot opens with Kelly Ripa sitting comfortably in her living room, surrounded by family photos that span generations. She holds an envelope in her hand, her eyes filled with anticipation. With a mischievous smile, Kelly rips open the envelope, revealing her Ancestry DNA results.
Scene 2: A Journey Through TimeAs Kelly begins to read her results, the scene transitions into a cinematic journey through time. The screen splits, showcasing her present-day life, juxtaposed with captivating images of her ancestors from different eras. The camera pans from one generation to the next, highlighting the interconnectedness of past and present.
Scene 3: Emotional DiscoveriesKelly's voiceover narrates her emotional discoveries, sharing her astonishment at the diverse backgrounds and stories uncovered by her DNA results. She learns about her long-lost relatives, their triumphs, and the challenges they overcame. Through ancestral records and historical documents provided by Ancestry, she unravels her family's captivating and sometimes unexpected past.
Scene 4: Connecting With OthersThe TV spot takes an emotional turn as Kelly Ripa reflects on the profound impact discovering her heritage has had on her life. The screen is filled with heartfelt moments of Kelly connecting with newfound relatives, sharing stories, and learning from each other's experiences. Ancestry's platform becomes the bridge that connects distant family members across the globe, fostering a sense of belonging and understanding.
Scene 5: Black Friday Cyber Monday SaleThe TV spot concludes with Kelly Ripa encouraging viewers to take advantage of Ancestry's Black Friday Cyber Monday Sale. She emphasizes the significance of uncovering one's heritage, not only for personal growth but also to connect with long-lost family members. A graphic appears on the screen, showcasing the exclusive discounts and offers available during this special sale.
Conclusion:Through the 'DNA Results' TV spot, Ancestry's innovative campaign featuring Kelly Ripa aims to inspire individuals to embark on their own journeys of self-discovery. By unearthing their ancestral roots, Ancestry empowers people to understand who they are and forge meaningful connections with their past. With the advent of the Black Friday Cyber Monday Sale, Ancestry offers a unique opportunity for individuals to embark on their own profound and transformative journeys.
Ancestry Black Friday Cyber Monday Sale TV commercial - DNA Results produced for Ancestry was first shown on television on November 25, 2018.
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