Juvenile Research Diabetes Foundation, or JDRF, is a global non-profit organization that aims to find a cure for type 1 diabetes and improve the lives of people affected by it. Founded in 1970, the or...
The Juvenile Research Diabetes Foundation's TV spot, 'Never Get a Break', is a powerful and emotional ad that features Ray Allen, the renowned NBA player, and his son, Walker, who was diagnosed with type 1 diabetes at a young age.
The ad opens with Ray Allen sitting on the basketball court, seemingly lost in thought. A voiceover begins to speak, highlighting the struggles that children with type 1 diabetes face, such as constant blood sugar monitoring and the need for insulin shots. As the camera zooms in on Allen's son, Walker, we see the reality of these struggles; Walker is shown constantly checking his blood sugar levels and receiving insulin shots.
Throughout the ad, Allen provides a voiceover that shares his own experiences of watching his son struggle with type 1 diabetes. He talks about the emotional strain that it can put on a family, and how difficult it is to see his son constantly have to manage his condition.
The TV spot ends with a call-to-action, urging viewers to support the Juvenile Diabetes Research Foundation and help to find a cure for type 1 diabetes.
Overall, this TV spot is a poignant and touching reminder of the challenges faced by children with type 1 diabetes and their families, and how research is needed to find a cure. By featuring a well-known athlete and his son, the ad is able to connect with a wide audience and touch on the importance of finding a solution to this ongoing health crisis.
Juvenile Research Diabetes Foundation TV commercial - Never Get a Break produced for Juvenile Research Diabetes Foundation was first shown on television on July 25, 2012.
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