JDRF, or the Juvenile Diabetes Research Foundation, is a non-profit organization that is dedicated to finding a cure for Type 1 diabetes. The foundation was founded in 1970 by a group of parents who w...
JDRF (Juvenile Diabetes Research Foundation) is a non-profit organization that aims to find a cure for type 1 diabetes. Their TV spot titled 'Vision' is a powerful and emotional ad that seeks to raise awareness about the realities of living with diabetes, particularly for children.
The ad begins by showing a boy with type 1 diabetes getting ready for school in the morning. The voice-over explains that every morning, this boy and thousands of others like him have to think about things that most children never have to worry about. The ad then shows different aspects of life with diabetes - counting carbs before eating, checking blood sugar levels, administering insulin injections, and dealing with high and low blood sugar levels.
Throughout the ad, the boy is shown with a blurred vision, highlighting the impact diabetes can have on eyesight. The message is clear - diabetes affects every aspect of a child's life and can lead to serious health complications. But despite the challenges, the ad emphasizes the hope that organizations like JDRF offer. By supporting JDRF's research, we can help give children with diabetes a brighter future.
The ad ends with a call-to-action urging viewers to donate to JDRF's cause. It's a simple yet powerful message that encourages people to support the fight against diabetes. Overall, the 'Vision' TV spot is a compelling and emotional ad that raises awareness about the realities of living with type 1 diabetes, particularly for children.
JDRF TV commercial - Vision produced for JDRF was first shown on television on August 23, 2014.
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