Smirnoff is a global brand of alcoholic beverages that is best known for its vodka, but the company also produces a range of beer products. Smirnoff was founded in Russia in the late 19th century by P...
Title: Adv-ICE: A Variety of Screwdrivers
Introduction:In a TV spot that caught viewers by surprise, Smirnoff ICE presents a refreshing twist on the classic Screwdriver cocktail. Featuring the humorous Trevor Noah as the spokesperson, this advertisement takes viewers on a lighthearted journey through a variety of "Screwdrivers" that will leave them craving for more.
Body:The advertisement begins with an engaging shot of Trevor Noah standing in front of a vibrant bar setting, complete with shelves lined with bottles of Smirnoff ICE. Sporting his trademark wit and charm, Trevor invites viewers to join him on a journey to discover the playful world of Smirnoff ICE Screwdrivers.
As a catchy jingle plays in the background, a montage of quirky and comical scenes takes over the screen. Trevor's animated expressions and antics keep viewers entertained as he introduces the multitude of screwdrivers that Smirnoff ICE is offering. Each screwdriver is represented by a different character, turning an ordinary drink into a delightful experience.
The first screwdriver, aptly named the "Sunshine Screwdriver," features a radiant bottle of Smirnoff ICE with a sunny disposition. As Trevor explains, this screwdriver is an invigorating blend of orange juice and the crisp, refreshing taste of Smirnoff ICE. The scene shifts to a tropical oasis, where the Sunshine Screwdriver is playfully enjoyed as the perfect summertime companion.
Next, we are introduced to the "Mango Tango Screwdriver," represented by a bottle dressed like a flamboyant dancer swaying to the beat. Trevor explains that this screwdriver combines the exotic taste of mango with the smoothness of Smirnoff ICE, creating a vibrant and tangy flavor explosion. The commercial showcases a lively party scene, with people dancing and sipping on Mango Tango Screwdrivers, epitomizing the electrifying energy of the drink.
Moving on, we encounter the "Twist and Shout Screwdriver," a wild and eccentric character that represents all things fun and unconventional. Trevor explains that this screwdriver combines the zesty taste of lemon with the unexpected twist of Smirnoff ICE, showcasing the drink's ability to surprise and delight. The scene transitions to a lively carnival atmosphere, where party-goers engage in playful revelry and enjoy the refreshing Twist and Shout Screwdriver.
The final screwdriver in this imaginative collection is the "Midnight Escape Screwdriver." Symbolizing mystery and sophistication, this intense twist on the classic cocktail pairs the deep flavors
Smirnoff ICE Screwdriver TV commercial - Adv-ICE: A Variety of Screwdrivers produced for Smirnoff (Beer) was first shown on television on May 13, 2023.
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PHD USA is a part of the global media and communications agency, PHD Worldwide. Founded in London in 1990, PHD has expanded to become a leading global agency with over 6,000 employees in more than 100...