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Advertisers of the ACE Hardware TV Spot, 'Benjamin Moore Paint: Extra Mile Promise'

ACE Hardware TV commercial - Benjamin Moore Paint: Extra Mile Promise
ACE Hardware

ACE Hardware is a leading hardware and home-improvement retail chain in the United States. Founded in 1924, the company began as a small group of hardware stores in Chicago, but has since expanded to...

What the ACE Hardware TV commercial - Benjamin Moore Paint: Extra Mile Promise is about.

ACE Hardware TV commercial - Benjamin Moore Paint: Extra Mile Promise

Title: Benjamin Moore Paint: Extra Mile Promise - ACE Hardware TV Spot Review

Introduction:The ACE Hardware TV Spot, titled 'Benjamin Moore Paint: Extra Mile Promise,' showcases the exceptional quality and commitment of Benjamin Moore Paint available at ACE Hardware stores. This commercial portrays the dedication of ACE Hardware employees to go above and beyond in providing exceptional customer service and expertise when it comes to Benjamin Moore Paint products. Let's dive into the details of this engaging TV spot and explore the key elements that make it a standout advertisement.

Body:The commercial starts with a captivating background score that immediately grabs the viewer's attention. The scene opens with a beautifully created living room, where a couple is painting the walls with Benjamin Moore Paint. The camera then zooms in on the ACE Hardware employee, who is assisting the couple in their painting project.

The protagonist, an ACE Hardware employee dressed in the store's uniform, confidently explains the unique features of Benjamin Moore Paint. With a friendly and knowledgeable demeanor, the employee emphasizes the exceptional quality and durability of the paint, making it ideal for any painting project.

Highlighting the "Extra Mile Promise," the commercial showcases how ACE Hardware employees immerse themselves in understanding their customers' needs. The employee engages in conversation with the couple, actively listening to their ideas and offering expert advice on color choices, paint finishes, and techniques to achieve the desired results. This interaction portrays the dedication and commitment of ACE Hardware employees to go beyond the ordinary.

Through a series of visually appealing shots, the commercial demonstrates the ease of using Benjamin Moore Paint. The couple is shown effortlessly applying the paint with a brush, roller, and even using the ACE Hardware color-matching technology to ensure a seamless result. The emphasis on product usability and the support provided by ACE Hardware employees adds to the overall credibility of their claim to go the "Extra Mile."

The cherry on top comes with the closing shot, where the camera pans out to reveal the transformed living room. The impeccable paint job, along with the couple's satisfied smiles, conveys the message that with Benjamin Moore Paint and the assistance of ACE Hardware employees, customers can achieve professional-quality results in their painting endeavors.

Conclusion:The ACE Hardware TV Spot, 'Benjamin Moore Paint: Extra Mile Promise,' effectively promotes the exceptional quality and commitment of Benjamin Moore Paint available at ACE Hardware stores. Through vivid visuals, captivating background music, and a well-executed storyline, the commercial highlights the expertise, dedication, and genuine customer service provided by ACE Hardware employees. This TV spot successfully conveys the message that ACE Hardware is the go-to destination for quality paint and expert advice to enhance any painting project. The 'Extra Mile Promise' assures customers that they will receive personalized support and exceptional results when choosing Benjamin Moore Paint at ACE Hardware.

ACE Hardware TV commercial - Benjamin Moore Paint: Extra Mile Promise produced for ACE Hardware was first shown on television on April 17, 2022.

Frequently Asked Questions about ace hardware tv spot, 'benjamin moore paint: extra mile promise'

Find Benjamin Moore paint and supplies at Ace to address your home painting needs. Whether you're looking to freshen up a room or undertake a complete makeover, the wide array of Benjamin Moore paint colors and finishes can help you complete your home improvement projects.

Valspar Ace and Valspar announced a long-term deal, under which Valspar will manufacture and supply Ace-branded paint products to Ace dealers. The companies also announced that Valspar has acquired Ace Hardware's paint manufacturing assets, including two manufacturing facilities located near Chicago.

Some Benjamin Moore products are currently sold at about 1,000 Ace locations. Ace stores are independently owned, meaning that owners ultimately determine which brands they stock, and some don't stock much paint.

4. Is Benjamin Moore paint sold at Ace® Hardware stores? Since 2019, Benjamin Moore has been the preferred paint partner of Ace® Hardware stores everywhere.

Benjamin Moore has the upper hand in terms of quality, which is why it costs slightly more than Sherwin-Williams house paint. Both manufacturers have multiple lines of interior and exterior paint, such as Cashmere, Emerald, or Duration.

Benjamin Moore interior paints are known for having quality finishes and a color palette that designers love. This high-end paint is popular for its superior coverage and lasting performance.

This is a good all around inexpensive buy. It scored well in all three categories (Ease of Use, Performance, and Appearance). Although it's a breeze to apply and will add style to any room, it scratches easily so save it for one that doesn't get a lot of wear and tear from your kids - like a play area.

- Ace Hardware has changed its paint supplier from Sherwin-Williams to Benjamin Moore. Sherwin-Williams made a deal last year with Lowe's Cos. to supply that retailer's paint. Ace sold its own paint manufacturing operation to Valspar in 2012 and currently carries Valspar along with its own house brands.

Sherwin Williams and Benjamin Moore are some of the best paint brands on earth. Both painting companies make quality paint used widely by professional painters and DIY-warrior homeowners alike.

With their paints being easy to spread, more durable not to mention less expensive, getting yourself some Benjamin Moore Paints will see to it that you get absolute value for your money.

There are a lot of paint brands on the market, but if you're looking for quality and durability, Benjamin Moore is a wise choice. And within the Benjamin Moore lineup, you have two great options: Ben and Regal Select. So which one should you choose? Ben is Benjamin Moore's economy line of paint.

Once opened, most paint products, including Benjamin Moore, have a shelf life of two years. Considerations include environment, temperature fluctuations and other variables. When using Benjamin Moore® products, check the product's Technical Data Sheet for specific details on storage temperatures.

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Agenices

Agenices of the ACE Hardware TV Spot, 'Benjamin Moore Paint: Extra Mile Promise'

ACE Hardware TV commercial - Benjamin Moore Paint: Extra Mile Promise
O'Keefe Reinhard & Paul

O’Keefe Reinhard & Paul (OKRP) is a Chicago-based advertising agency that was founded in 2007 by two former Leo Burnett executives, Tom O’Keefe and Matt Reinhard, and Nick Paul, a veteran of Y&R. The...

ACE Hardware TV commercial - Benjamin Moore Paint: Extra Mile Promise
Spark Foundry

Spark Foundry is a global media agency that specializes in data-driven advertising solutions that drive business results. The company has a rich history, having been founded in 2018 as a rebranding of...

Products

Products Advertised

Benjamin Moore Regal Select Interior Paint Eggshell Finish
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548 September 14, 2020