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Shell Rotella Gas Truck TV commercial - Trucks are Different
Shell

Shell is a global group of energy and petrochemical companies with a long history dating back to 1897. It is one of the largest publicly traded oil and gas companies in the world, operating in more th...

What the Shell Rotella Gas Truck TV commercial - Trucks are Different is about.

Shell Rotella Gas Truck TV commercial - Trucks are Different

Title: Trucks Are Different: Shell Rotella Gas Truck TV Spot

Introduction:In the competitive world of truck advertising, one TV spot stands out for its uniqueness and captivating message - the Shell Rotella Gas Truck commercial titled "Trucks are Different." This innovative advertisement not only showcases the exceptional performance of Shell Rotella Gas Truck engine oil but also highlights the fundamental role that trucks play in our lives. With its emphasis on the individuality of trucks and their owners, this TV spot will undoubtedly leave a lasting impression on viewers.

Description of the TV Spot:The Shell Rotella Gas Truck TV spot opens with a majestic landscape, capturing the beauty of the open road. As the camera pans across, we see a fleet of a wide variety of trucks, each with its distinctive features, sizes, and purposes. The voiceover starts, setting the tone for the narrative ahead.

The narrative revolves around the concept that "Trucks are different, and so are the people who run them." The commercial leverages this uniqueness to emphasize the importance of using Shell Rotella Gas Truck engine oil to ensure optimal performance.

As the camera zooms in on different truck owners, we witness glimpses of their daily lives, showcasing the distinct tasks and responsibilities they tackle with their vehicles. Whether it's a rancher hauling hay, an off-roader conquering rugged terrain, or a contractor transporting heavy loads, the TV spot captures the diversity and versatility of trucks.

The visual storytelling is accompanied by a powerful soundtrack that evokes a sense of adventure, determination, and camaraderie among truck enthusiasts. Throughout the ad, the vibrant imagery and music are intercut with captivating shots of Shell Rotella Gas Truck engine oil, emphasizing its role in ensuring engine protection and power for all these different truck owners.

The commercial concludes with the tagline "Shell Rotella Gas Truck. Drive on," emphasizing the brand's commitment to supporting truck owners and their unique requirements. This final message resonates with viewers, reminding them that Shell Rotella Gas Truck engine oil is the go-to choice for those who need optimal performance from their trucks, no matter the task at hand.

Impact and Message:The Shell Rotella Gas Truck TV spot is undoubtedly memorable due to its unique approach. By highlighting the individuality of trucks and the people who rely on them, the commercial creates an emotional connection with its target audience. It celebrates the hard work, passion, and determination with which truck owners tackle their tasks, while also positioning Shell Rotella Gas Truck engine oil as the ultimate solution for their engine needs.

The underlying

Shell Rotella Gas Truck TV commercial - Trucks are Different produced for Shell was first shown on television on March 4, 2019.

Frequently Asked Questions about shell rotella gas truck tv spot, 'trucks are different'

Shell Rotella® T6 Multi-Vehicle 5W-30 performs extremely well in both diesel and gasoline engines, allowing mixed fleet customers to consolidate lubricants.

API CJ-4/SN Shell ROTELLA® T6 SAE 0W-40 meets the API CJ-4/SN, Volvo VDS-3, and Mack EO-N, and Caterpillar ECF-3, ECF-2 and ECF-1A specifications. It is suitable for modern vehicles that have 2010 emissions compliant engines and after treatment systems, which require CJ-4 engine oil.

Shell Rotella® T6 15W-40 provides better cold cranking properties and low temperature pumpability at -15C compared to conventional and synthetic blend Shell Rotella 15W-40 products. That means it reaches critical engine parts faster in colder temperatures, to minimize wear and make hard work easier in cold climates.

Shell Rotella T6 10W-30, a full synthetic heavy duty diesel engine oil is now available. T6 10W-30 can be used in place of a 15W-40 engine oil in most instances and is suitable for use with biodiesel fuel.

As a rule, diesel engine oil possesses a much lower temperature pumpability and far higher viscosity in comparison to gas engine oil. As a result, if diesel was used in a gas engine, numerous issues may arise, such as premature wear leading and excessive heat generation leading to damage.

Therein lies the first major difference between the oils. Diesel engine oils have a higher anti-wear (AW) load in the form of zinc dialkyldithiophosphate (ZDDP). The catalytic converters in diesel systems are designed to be able to deal with this problem, while the gasoline systems are not.

It's generally accepted that petroleum-based engine oil starts oxidizing (breaking down) around 240 degrees F (115 degrees Celsius), while full synthetics, such as Rotella T6, can handle temperatures above 300 degrees F.

The service rating of passenger car and commercial automotive motor oils is classified by the American Petroleum Institute (API). The program certifies that an oil meets certain quality and performance standards.

Shell Rotella T6 Full Synthetic heavy-duty engine oil with Triple Protection Plus™ technology has been enhanced with fully synthetic base oil plus advanced additive technology to provide protection against wear, deposits and oil breakdown, PLUS better low temperature flow and better fuel economy performance1.

Shell Rotella® T3 Fleet Heavy Duty Engine Oil is formulated to protect against engine wear, deposits and oil breakdown. T3 Fleet helps provide reliable protection and performance in fleet and off-highway equipment, offering the convenience of a single oil suitable for a wide range of vehicle manufacturers.

Shell Rotella® T4 NG Plus 15W-40 provides excellent protection for mixed fleets, meeting a wide range of specifications for Natural Gas Engine Oil, Heavy Duty Diesel Engine Oil and Passenger Car Motor Oil.

10w30 is thinner than 15w40, meaning it flows through the engine more easily but doesn't have as high of a film strength as 15w40. While 15w50 is thicker, it has a higher film strength, offering better part protection.

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Actors

Actors who starred in Shell Rotella Gas Truck TV Spot, 'Trucks are Different'

Albert Hensley photo
Ryan Kirby photo
Agenices

Agenices of the Shell Rotella Gas Truck TV Spot, 'Trucks are Different'

Shell Rotella Gas Truck TV commercial - Trucks are Different
MediaCom

MediaCom is a global advertising and media agency with a presence in 100 countries. The company was founded in the UK in 1986 and has since grown to become one of the largest media agencies in the wor...

Products

Products Advertised

Shell Rotella Gas Truck
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