What the Jim Beam Devils Cut TV commercial - Choir Boys is about.

The Jim Beam Devil's Cut TV Spot titled 'Choir Boys' is a captivating ad that showcases the essence of the Jim Beam brand. The ad starts with a group of choir boys singing a hymn, but as they continue singing, they stop in their tracks as they hear a distant sound. The sound gets louder, and suddenly, an old pickup truck pulls up, and out steps an imposing figure carrying a barrel of Jim Beam Devil's Cut.

The choir boys gather around the barrel as the figure starts to pour the whiskey, and they are mesmerized by the aroma that engulfs them. The ad emphasizes the unique process used to create Devil's Cut, where the whiskey is aged in barrels that have been deeply charred, creating a robust and intense flavor.

The Jim Beam Devil's Cut TV Spot is an excellent representation of the brand as it showcases the bold and daring nature of their whiskey. The ad demonstrates the unapologetically robust taste of Devil's Cut whiskey and highlights the brand's commitment to quality and attention to detail in their distilling process.

Overall, the Jim Beam Devil's Cut TV Spot is a well-crafted ad that captures the imagination of whiskey lovers everywhere. Whether you are a choir boy or not, you are sure to appreciate the rich, complex taste of Jim Beam Devil's Cut that has been captured perfectly in this iconic ad.

Jim Beam Devils Cut TV commercial - Choir Boys produced for Jim Beam was first shown on television on October 15, 2012.