It's no accident our logo is three dynamic crests converging, a legendary “white claw” wave. It's a powerful reminder and pretty gnarly challenge to ourselves to live up to nature's high standards in everything we do. WE DISRUPT CATEGORIES WITH REFRESHING INNOVATIONS. OUR HARD SELTZER SET NEW STANDARDS.

White Claw Hard Seltzer is an alcoholic seltzer water beverage manufactured by Mark Anthony Group. The beverage was introduced in 2016 and is sold in 12 various flavors. The beverage is made from a blend of seltzer water, a gluten-free malted alcohol base, and fruit flavor.

“The alcohol in White Claw Hard Seltzer comes from fermented sugars derived from malted gluten-free grains.” Further confusing matters over whether there is vodka in White Claw is the fact the brand now produces a line of distilled spirits, including a handful of flavored expressions.

White Claw® Hard Seltzer is made from sparkling water with alcohol and a hint of natural flavour. With 95 calories per 330ml serving and 4.5% alc./vol., White Claw comes in a variety of fruit flavours. Discover the refreshing taste of White Claw® Hard Seltzer today.

White Claw is a brand of Mark Anthony Brewing. As the fourth largest brewing company in the United States, Mark Anthony is the perfect home for the increasingly popular White Claw hard seltzers. The drink was created in 2016 by Vancouver wine salesman and alcoholic beverage legend Anthony von Mandl.

Hard seltzer is a popular alcoholic drink that combines alcohol with flavored carbonated water. It is lower in alcohol content, calories, and sugar when compared to other popular drinks. Like other alcohol, hard seltzer is not considered healthy and should be consumed in moderation.

The brand explains that the name “takes its inspiration from the legend of the White Claw wave – when three perfect crests come together to create a moment of pure refreshment.”

PERCEIVED AS HEALTHIER Hard seltzer typically contains around 5% alcohol content by volume and is lower in calories than most comparable alcoholic drinks. It's also gluten free and low in sugar, giving off a healthier impression to consumers.

By embracing simplicity, hopping on an existing wellness trend, and encouraging fans to tell their own jokes and stories, the White Claw brand is experiencing unparalleled success that has far outpaced its competitors. Chart the same basic path for your brand, and you may just enjoy similar results.

Both beer and hard seltzer are brewed and fermented from a sugar source that when paired with yeast creates alcohol. This process means hard seltzer somewhat surprisingly falls into the beer category as a “flavored malt beverage,” rather than into a pre-mix category.

Hard seltzers have been around for years - Bon & Viv launched in 2013 and even White Claw and Truly have been on the market since 2016. But it wasn't until 2018 that the seltzer craze took off, due in large part to people posting about White Claw on social media.

Trevor Wallace released the video that popularized the phrase “There are no laws when you drink Claws”. After that, the brand became the unofficial party drink of Americans, and created a huge online buzz around the brand.