Shimmering and shining in the slick accompanying commercial, Usher showcases a preview of a new song named 'Comin' Home' – which is lifted from his hotly anticipated new album.

Serena Williams Serena Williams may be off the tennis courts these days but she's taking a turn in front of the camera as the star of a new Super Bowl commercial for Rémy Martin, the centuries-old French Cognac house known for its portfolio of luxury spirits.

Wolfgang Amadeus Mozart's Requiem The sound of death, surprisingly, showcases in many TV commercials, including twice in McDonald's commercials.

Serena Williams The campaign stars Serena Williams, who masterfully recites her own version of Coach Tony D'Amato's pre-game speech from football film Any Given Sunday, bringing her natural quiet authority, credibility, and star power to inspire those on and offscreen.

Serena Williams 'Honored' to Star in Rémy Martin's First-Ever Super Bowl Commercial - Watch. Charmaine Patterson is a former digital news writer at PEOPLE. She left PEOPLE in 2023. Serena Williams is teaming up with Rémy Martin.

jingle A jingle is a short song or tune used in advertising and for other commercial uses.

Advertisers use music in commercials to create an association between a piece of music that captures the viewer to make them associate those sounds with their brand. Another study shows that music in advertising is associated with long-term memory encoding.

Rémy Martin produces more than 80% of Fine Champagne cognacs. Rémy Martin uses traditional distillation of the lees (sediment from grape fermentation) in small copper stills. Ageing takes place in oak barrels of the Limousin type, during which alcohol evaporates (the angels' share), blackening the walls of the cellar.

Remy Ma, born on May 30, 1980, is a well-known rapper. She came to prominence as a member of the popular group Terror Squad. She released her debut album in 2006, which became quite a success and entered the Billboard 200 Chart.

She left PEOPLE in 2023. Serena Williams is teaming up with Rémy Martin. The all-star tennis player, 41, is the face of the cognac house's first-ever Super Bowl commercial, PEOPLE can reveal exclusively. The ad "spotlights teamwork and how we drive greatness forward as part of a team," according to a release.

Serena Williams Rémy Martin teamed up with global tennis superstar, cultural icon, multi-hyphenate powerhouse and champion for women everywhere, Serena Williams for the first-ever ad during the Big Game for iconic Cognac House.

jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans.