What the Twisted Tea TV commercial - Dance the Barynya is about.

The Twisted Tea TV Spot titled "Dance the Barynya" was a hilarious and entertaining advertisement that aired on television in the past. The ad follows a group of burly, tattooed bikers sitting in front of a bar while a burly Russian man performs the traditional Russian dance called the Barynya behind them. This beautiful dance with folk influences is performed in full traditional regalia. The scene starts with the bikers, who are all holding Twisted Tea cans, staring at the scene behind them in shock. As the dance progresses, the bikers start to tap their feet to the beat and nod their heads.

The scene then goes to the Russian man finishing the dance with an energetic flourish, which receives an ovation from the bikers. One of the bikers, feeling caught up in the moment, stands up and proceeds to try and copy what he saw, but with limited success. The man falls over onto the ground, and as he stands up, he is now wearing traditional Barynya garb, creating a sight that is both hilarious and endearing.

The Twisted Tea ad "Dance the Barynya" is a brilliant example of using humor and cultural references in advertising. The ad effectively highlights the diverse appeal of Twisted Tea, with a humorous storyline portraying bikers enjoying a Russian dance. It is a key example of how advertisers can use diverse cultural elements to connect with their audience and create a memorable, funny, and entertaining commercial.

Twisted Tea TV commercial - Dance the Barynya produced for Twisted Tea was first shown on television on May 4, 2020.