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Bacardi Spiced Rum TV commercial - The New Sound of Rum
Bacardi

OverviewBacardi Limited is a privately-held spirits company headquartered in Hamilton, Bermuda. The company was founded in 1862 in Santiago de Cuba, and is currently one of the largest privately-owned...

What the Bacardi Spiced Rum TV commercial - The New Sound of Rum is about.

Bacardi Spiced Rum TV commercial - The New Sound of Rum

In the captivating world of advertising, where creativity reigns supreme, Bacardi Spiced Rum has unleashed a TV spot that is bound to leave a lasting impression. Titled 'The New Sound of Rum,' this commercial transports viewers to a realm where taste and music collide, creating a symphony for the senses.

From the very first frame, the power of storytelling takes center stage. The ad commences with a low rumble, building suspense as the camera pans across a dimly lit room. Glowing neon lights cast an otherworldly glow, illuminating the scene with an aura of anticipation. As the camera zooms in, we are introduced to a group of eclectic individuals, holding various musical instruments, each poised and ready to play.

The visionary director masterfully captures the essence of Bacardi Spiced Rum, seamlessly blending the worlds of music and spirits. The intoxicating scent of spices wafts through the air, harmonizing with the steady beat of a bass drum and resonating with the sweet keys of a piano. It's a sensory journey like no other, where the clinking of ice cubes in glasses becomes a rhythmic percussion, the sound of laughter a joyous crescendo.

Intriguingly, the TV spot also serves as a tribute to the vibrant Caribbean culture that birthed Bacardi Spiced Rum. Colorful visuals transport viewers to the spirited streets of Havana, where music and dance are an inseparable part of everyday life. The sultry twang of a guitar and the lively rhythm of maracas fill the air, captivating both the on-screen performers and those watching from the comfort of their homes.

As the ad reaches its climax, the tempo quickens, and the energy in the room becomes palpable. The musicians, fueled by the irresistible allure of Bacardi Spiced Rum, unleash their talents with electrifying fervor. Bodies sway, fingers glide effortlessly across strings, and voices meld in harmony, creating an intoxicating chorus that captures the essence of the brand.

'The New Sound of Rum' TV spot not only appeals to the auditory senses but also invites viewers to experience Bacardi Spiced Rum in an entirely new light. The commercial masterfully blends the world of sound and taste, reminding us that every sip is a symphony waiting to be unraveled.

This enchanting advertisement transcends the boundaries of conventional advertising. It dares to think outside the box, pushing the limits of creativity, and invites us to join the celebration of Bacardi Spiced Rum. So, raise your glass and immerse yourself in the new sound of rum. Cheers to a harmonious blend of music and spirits!

Bacardi Spiced Rum TV commercial - The New Sound of Rum produced for Bacardi was first shown on television on October 6, 2020.

Frequently Asked Questions about bacardi spiced rum tv spot, 'the new sound of rum'

Bacardi TV Spot, 'Dance Floor' Song by Major Lazer, Busy Signal - iSpot.tv. Bacardi TV Spot, '2023 MTV Video Music Awards: Get This Party Started' Song by Run-D.M.C.

Bacardi's new flavour is the brand's first ever premium aged rum, Caribbean Spiced, that combines the unique sweetness and floral notes of coconut blossom and juicy pineapple with cinnamon, vanilla, and the subtle oaky char from the barrel the rum is aged in.

BACARDÍ Spiced has a caramel-like vanilla flavor with subtle notes of almond and dried, dark fruits rounded out by cinnamon, nutmeg, and a touch of honey creates a balanced rum with a hint of smokiness.

BACARDÍ Spiced has upfront notes of creamy delicious vanilla, woody and subtle honey through the mid-palette, and a natural cinnamon and nutmeg spice finish.

According to Mokakati Jack, the music of Bacardi started in the early 1990s. “It was first discovered by a man named Bra Fani Hlongwane in Mamelodi West.” Bra Fani used to play the music with his niece and nephew and he decided to spread it around Mamelodi.

Rum brand Bacardí today unveiled a new commercial starring legendary hip-hop producer DJ Premier and modern rapper Don Toliver for the 2023 MTV Video Music Awards (VMAs). With this campaign, Bacardí becomes the VMAs' first-ever spirits partner.

Bacardi Spiced Rum 4.2 out of 5 stars average rating. Read 45 reviews, click Control-Option-Space. *Price, vintage and availability may vary by store. Puerto Rico- A smooth, spiced rum with a hint of smokiness and a unique velvet-like smoothness.

Spiced rum typically is aged for the same length of time as black rum but spices and caramel colorings are added to give it a signature sweet spice taste. A brand you may be familiar with is Captain Morgan.

Spiced rum is just that: rum - usually gold or dark varieties - with spices added to it. The most common spices used are cinnamon, vanilla, cardamom and cloves, but some versions also use aniseed, nutmeg or pepper. Many brands also add some caramel for extra sweetness.

On the nose Bacardi Spiced is quite sweet with lashings of vanilla ice cream and caramel notes. Beneath this I get a little bit of spicy ginger, some traces of cinnamon and tiny hint of white pepper. It is not hugely complex and it certainly doesn't develop with time in the glass.

In the rafters of this building lived fruit bats – the inspiration for the Bacardi bat logo. It was the idea of Doña Amalia, Facundo's wife, to adopt the bat to the rum bottle when she recognized its symbolism of family unity, good health, and good fortune to her husband's homeland of Spain.

Bacardi is perhaps the most iconic rum in the Americas and is credited with creating such classic cocktails as the Cuba Libre (rum and Coca-Cola) and the daiquiri favored by Ernest Hemingway. Its story dates back to 1862 in Santiago de Cuba and unfolds across the Caribbean and to the United States.

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Agenices of the Bacardi Spiced Rum TV Spot, 'The New Sound of Rum'

Bacardi Spiced Rum TV commercial - The New Sound of Rum
BBDO

BBDO is a global advertising agency with a rich history and proven track record of success. Founded in 1891, BBDO has grown to become one of the largest advertising agencies in the world, with over 15...

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