What the General Electric TV commercial - Whats the Matter With Owen?: Big News is about.

Title: General Electric TV Spot, 'What's the Matter With Owen?: Big News'

Introduction:The General Electric TV spot, "What's the Matter With Owen?: Big News," is a captivating advertisement that takes viewers on a heartwarming journey as they follow the life of Owen, a young boy with hearing impairment. This commercial beautifully illustrates how General Electric's innovative technologies are positively transforming lives and bridging communication gaps.

Synopsis:The TV spot begins with a charming close-up of Owen, a bright-eyed and enthusiastic eight-year-old. He is introduced as someone who is deeply driven and eager to succeed, but there is something holding him back: a hearing impairment.

As the narrative unfolds, we witness Owen's challenges in a world where hearing plays a significant role. The commercial artfully captures moments where Owen feels left out from conversations and struggles to understand important information, both in the classroom and at home.

One day, Owen stumbles upon a General Electric campaign that focuses on their cutting-edge hearing aid technology. Excitement sparks within him as he realizes that this could be the solution he's been looking for. With newfound hope, he decides to share this revolutionary innovation with his family.

The pivotal moment arrives when Owen's family surprises him with the General Electric hearing aid. Tears stream down Owen's face as he experiences a sense of belonging and empowerment like never before. The TV spot showcases how the hearing aid seamlessly integrates with Owen's everyday life, enabling him to fully participate in conversations, appreciate music, and excel academically.

As the commercial reaches its climax, Owen's achievements begin to shine. He confidently takes the stage, delivering an inspiring speech to his classmates, teachers, and proud parents. Through his own transformation, Owen becomes an advocate for others facing similar challenges, proving that with the right technology and support, one can achieve greatness.

The TV spot concludes with a powerful message showcasing General Electric's commitment to using their groundbreaking innovations to improve the lives of individuals like Owen. It encourages viewers to visit their website to explore the company's vast range of technologies that revolutionize various industries.

Impact and takeaway:General Electric's TV spot, "What's the Matter With Owen?: Big News," not only highlights their advanced hearing aid technology but also emphasizes the transformative power of innovation. Through Owen's journey, viewers witness the profound impact that the right technology can have on an individual's life, providing hope, inclusion, and the opportunity to thrive.

The advertisement effectively positions General Electric as a company dedicated to making a positive difference in the lives of people through

General Electric TV commercial - Whats the Matter With Owen?: Big News produced for General Electric was first shown on television on September 6, 2015.