Michelob ULTRA Super Bowl 2019 television commercial 2019

What the Michelob ULTRA Super Bowl 2019 TV commercial - Robots is about.

In the Michelob ULTRA Super Bowl 2019 TV spot titled 'Robots,' the popular Latin singer Maluma plays an essential role in delivering a captivating and energetic performance. The commercial revolves around a futuristic world where robots dominate everyday life, leaving humans feeling listless and disconnected. However, Maluma's presence injects life and excitement into this seemingly sterile environment.

The ad opens with an army of lifeless robots going about their ordinary routines. People, resembling emotionless drones, occupy a dimly lit bar, seemingly devoid of joy. As the camera pans across the room, a striking image catches our attention: Maluma, dressed in his signature style, stands confidently on an elevated stage, captivating the audience with his magnetic presence.

The robotic crowd begins to perk up, sensing an unexpected shift in their mundane existence. Maluma grabs a bottle of Michelob ULTRA and takes a sip, instantly igniting a spark within him. His energy becomes contagious, gradually spreading throughout the crowd. As the beat drops, the once lifeless robots start to break free from their robotic shackles and embrace their inner humanity.

The bar transforms into a lively celebration as the robots unleash their hidden talents, dancing with synchronicity to Maluma's electrifying performance. The intoxicating rhythm of the music and the vibrant atmosphere perfectly complement the refreshing taste of Michelob ULTRA, highlighting the brand's commitment to creating moments of joy and connection in an increasingly automated world.

The commercial artfully captures the essence of what Michelob ULTRA stands for - the idea that even in a world dominated by technology, there is always room for human connection and genuine enjoyment. By incorporating Maluma's vibrant personality and electrifying music, the ad not only entertains but also leaves a lasting impression on viewers, reminding them to embrace life's simple pleasures and savor every moment.

Michelob ULTRA Super Bowl 2019 TV commercial - Robots produced for Michelob was first shown on television on February 2, 2019.