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Advertisers of the Samuel Adams Summer Ale TV Spot, 'Your Cousin From Boston Goes Golfing' Featuring Gregory Hoyt

Samuel Adams Summer Ale TV commercial - Your Cousin From Boston Goes Golfing
Samuel Adams

Samuel Adams is an American Brewery founded in 1984 by Jim Koch, who named the brewery after his ancestor and American Revolution figure, Samuel Adams. The brewery is known for its handcrafted beers,...

What the Samuel Adams Summer Ale TV commercial - Your Cousin From Boston Goes Golfing is about.

Samuel Adams Summer Ale TV commercial - Your Cousin From Boston Goes Golfing

Title: "Your Cousin From Boston Goes Golfing: Samuel Adams Summer Ale's Hilarious TV Spot"

Introduction:Summertime often calls for outdoor activities, relaxation, and good company. And what better way to enjoy the season than with a refreshing beer and a round of golf? In Samuel Adams Summer Ale's comedic TV spot titled "Your Cousin From Boston Goes Golfing," viewers are introduced to the lovable character, Gregory Hoyt, as he embarks on a comical golfing adventure. The advertisement is a testament to Samuel Adams' ability to blend quality beer with humor and entertainment.

Setting the Stage:The TV spot opens with a stunning golf course, bathed in warm sunlight, and beautifully manicured greens. The camera focuses on a golf cart approaching the first tee, and we meet the protagonist, Gregory Hoyt. Dressed in a retro golf outfit, complete with argyle socks and a visor, Hoyt exudes both charm and a touch of gonzo humor.

Plot:As the spot unfolds, Hoyt's unique personality takes center stage. With his thick Boston accent, Hoyt engages in hilarious banter with his golf partner, who tries to keep a straight face as Hoyt's antics escalate. As they make their way around the course, Gregory proudly shows off his golfing skills—or, should we say, lack thereof.

Hoyt's unorthodox swing technique is a sight to behold. He takes mighty swings, completely missing the ball on some attempts while hitting a mighty divot on others. But despite his comical golf skills, Hoyt remains undeterred, enjoying the game and savoring the carefree spirit of summer.

Amidst the laughter and light-hearted moments, the camera occasionally shifts focus to a cooler filled with Samuel Adams Summer Ale. It's a subtle reminder that no matter the outcome of the golf game, Hoyt is able to enjoy the premium, refreshing taste of Samuel Adams' seasonal offering.

Key Moments:Throughout the TV spot, Hoyt's hilarious one-liners have viewers in stitches. The spot showcases his charisma and unwavering enthusiasm, which prove infectious to everyone else playing on the course. Even when he accidentally hits the golf ball into a sand trap or knocks it out of bounds, Hoyt maintains his infectious optimism.

In one memorable moment, Hoyt exclaims, "I told ya I was goin' for a hole-in-one! Just ended up digging a hole, but hey, close enough!" His comic timing and refusal to

Samuel Adams Summer Ale TV commercial - Your Cousin From Boston Goes Golfing produced for Samuel Adams was first shown on television on May 23, 2021.

Frequently Asked Questions about samuel adams summer ale tv spot, 'your cousin from boston goes golfing' featuring gregory hoyt

The cousin from Boston is a gregarious, aloof, somewhat abrasive but ultimately lovable character who commits various social faux pas with a Bostonian accent. Check out a few of the best ads in the campaign, and then I'll break down why using a consistent ad character is a great idea for consumer brands. View fullsize.

Gregory also originated the role of Seth Laurie in the World Premiere of "The Engine of Our Ruin" by Jason Wells at the Victory Theatre with the L.A. Times saying: "Gregory Hoyt stands out as a naif diplomatic assistant who is more stoned than savvy." Gregory has starred in over 100 National and International ...

It's the new Super Bowl commercial for Sam Adams Beer, that premiered on Monday. The one minute commercial stars Your Cousin From Boston actor Greg Hoyt, plus special guest appearances from Boston comedian Lenny Clark, and Celtics legend and NBA champion Kevin Garnett.

Boston Lager Remastered still uses Founder and Brewer Jim Koch's great-great grandfather's mid-19th century original recipe and has evolved the brewing process to reduce filtration by adding a traditional German practice of biological acidification, resulting in a brighter, easier-drinking beer.

It's considered one of the OG craft beer brands among many beer geeks, and has become one of the best-selling beers in the United States. In fact, it's the favorite brew of three New England states and is even considered one of the most important American beers of all time.

The name of the English town ultimately derives from its patron saint, St. Botolph, in whose church John Cotton served as the rector until his emigration with Johnson. In early sources the Lincolnshire Boston was known as "St. Botolph's town", later contracted to "Boston".

Amesbury, Massachusetts, United StatesGregory Hoyt / Place of birthAmesbury is a city in Essex County, Massachusetts, United States, located on the left bank of the Merrimack River near its mouth, upstream from Salisbury and across the river from Newburyport and West Newbury. The population was 17,366 at the 2020 United States Census. Wikipedia

Adams was proud of his Puritan heritage, and emphasized Puritan values in his political career, especially virtue. Samuel Adams, Sr. (1689–1748) was a prosperous merchant and church deacon.

The Sam Adams image we use is actually based off of a portrait of him- though it is a similar style to the one used in popular portraits of Paul Revere.

comedian Lenny Clarke This commercial also features local comedian Lenny Clarke, who's bumped into at a bar and then offers the man ballet tickets. Then there's Garnett. He's shown as an author of a fictional book titled, 'Reinvest Yourself: Don't Talk Trash. Spread Love.”

It's considered one of the OG craft beer brands among many beer geeks, and has become one of the best-selling beers in the United States. In fact, it's the favorite brew of three New England states and is even considered one of the most important American beers of all time.

Literally translated as “black beer,” schwarzbiers are one of the oldest and most traditional German beer styles. Dating back to around 800 BC, this dark, roasty beer combines caramel and chocolate malt notes with a bright flavor and crisp finish.

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Actors

Actors who starred in Samuel Adams Summer Ale TV Spot, 'Your Cousin From Boston Goes Golfing' Featuring Gregory Hoyt

Gregory Hoyt photo
Melissa Haas photo
Agenices

Agenices of the Samuel Adams Summer Ale TV Spot, 'Your Cousin From Boston Goes Golfing' Featuring Gregory Hoyt

Samuel Adams Summer Ale TV commercial - Your Cousin From Boston Goes Golfing
Goodby, Silverstein & Partners

Goodby, Silverstein & Partners is a San Francisco-based creative advertising agency that has been in the business for over 38 years. The company is renowned for creating some of the most memorable and...

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Samuel Adams Summer Ale
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