Powerade is a brand of sports drink owned by The Coca-Cola Company. It was introduced in 1988 and is available in over 80 countries worldwide. Powerade is marketed as a sports drink that helps athlete...
The Powerade TV spot entitled "Breaking Ankles" is a thrilling advertisement that captures the essence of basketball with a hint of humor. It involves a young basketball player named Jamal, who is playing a basketball game with his friends. As Jamal dribbles the ball with impressive speed and agility, he suddenly stops and takes a sip of Powerade. Upon drinking the beverage, Jamal's opponent immediately falls to the ground with a broken ankle.
The advertisement is cleverly executed, and its use of slow-motion captures the dramatic moment of Jamal's opponent's fall, giving the audience a sense of suspense and tension. It perfectly highlights the importance of staying hydrated during intense physical activity, while also providing viewers with an entertaining display of basketball skills.
What makes this TV spot unique is its ability to blend humor and action, inspiring viewers to play basketball while also emphasizing the importance of proper hydration. The ad showcases the delicious and refreshing taste of Powerade while also promoting its benefits for athletic performance.
Overall, the Powerade TV spot "Breaking Ankles" is an engaging and memorable advertisement that utilizes humor and action to create an effective marketing message. It succeeds in showcasing the product's benefits in a creative and entertaining manner.
Powerade TV commercial - Breaking Ankles produced for Powerade was first shown on television on March 13, 2018.
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