What the Budweiser Super Bowl 2022 TV commercial - A Clydesdales Journey is about.
The Budweiser Super Bowl 2022 TV Spot, 'A Clydesdale's Journey' is a heartwarming ad that showcases the story of a young Clydesdale horse and its journey to become part of the iconic Budweiser Clydesdale team.
The ad opens with the young Clydesdale being born on a farm, struggling to stand up and find its footing. As the horse grows, it is trained to pull a carriage and eventually becomes strong enough to join the Budweiser Clydesdale team.
Throughout the ad, we see the horse's journey through different terrains, challenges, and training sessions, with dedication and hard work. Finally, the horse reaches its destination and proudly stands alongside the other majestic Budweiser Clydesdales.
The ad is accompanied by a stirring soundtrack, making it a moving and emotional experience. It captures the essence of the Budweiser brand and its commitment to tradition, hard work, and excellence.
Overall, 'A Clydesdale's Journey' is a beautifully crafted ad that tells the story of the hard work and dedication that goes into creating one of the most iconic American brands. It is a testament to the power of perseverance and the human-animal bond and is sure to leave a lasting impression on viewers.
Budweiser Super Bowl 2022 TV commercial - A Clydesdales Journey produced for
Budweiser
was first shown on television on February 12, 2022.
Frequently Asked Questions about budweiser super bowl 2022 tv spot, 'a clydesdale's journey'
six degrees of separation
The title of the new spot, 'Six degrees of Budweiser,' is meant to analogize the six-pack with the concept of six degrees of separation, which holds that any individual person can be connected with anybody else on the planet by a maximum of six social connections.
A Clydesdale's Journey
LOUIS – Budweiser's 2022 Super Bowl commercial, “A Clydesdale's Journey,” has debuted. The minute commercial follows a Budweiser Clydesdale's recovery journey after it was injured trying to jump a fence. Budweiser said this symbolizes “the resiliency that the people of America continue to show through difficult times.”
Another major reason Super Bowl viewers may have missed the ad completely is that it didn't air on TV everywhere. Instead, Anheuser-Busch, the beer brand's parent company, chose to run the Budweiser spot in select regions such as New York, Philadelphia and California.
For the record, the Clydesdales were in Budweiser's 2023 Super Bowl ad, but it was a blink-and-you-miss-it type appearance.
$7 million: The average cost of a 30-second ad during the game, which has doubled in the last 10 years. $500 million: The cumulative amount Budweiser - the Super Bowl's largest commercial partner - has spent on Super Bowl ads.
$500 million
Budweiser has spent nearly $500 million on Super Bowl ads, according to Statista. This makes Budweiser the Super Bowl's largest commercial partner. Large companies, like Amazon, aren't afraid to shell out some cash in order to get their name out there.
As the puppy repeatedly attempts to escape the kennel and find the Clydesdale, a relationship also develops between the kennel owner and the horsekeeper. The ad culminates when horses bar the puppy from leaving in a car, and the humans consent to let them play together in peace.
You'll have to pay attention if you want to see the Budweiser Clydesdales in a Super Bowl commercial this Sunday. The iconic horses make only a very brief appearance at the start of an advertisement for the beer.
According to Walt, “We start them in the hitch when they are three years old, and we keep them until they are twelve or thirteen. After that we retire them. Some go to amusement parks and zoos, and Mr. Busch gives some of them to his friends.”
The four colts, Barron, Sergeant, Stinger and Razor, were born recently on the Warm Springs Ranch property, a 300-plus-acre facility for the Budweiser Clydesdales in Boonville, Missouri - located about 150 miles west of St. Louis.
Alexa: “Mind Reader”
Amazon's “Mind Reader” commercial is the most expensive ad aired during the 2022 Super Bowl. The company paid a whopping $26 million for this 130-second commercial, which features the real-life couple Scarlett Johansson and Colin Jost.
Budweiser
Budweiser remains the king of Super Bowl ads
Amazon's Super Bowl success notwithstanding, Budweiser remains the company that has spent the most on Super Bowl commercials, allocating a total of 470.5 million dollars on Super Bowl ads between the first Big Game in 1967 and Super Bowl LIV in 2020.