What the General Electric TV commercial - Whats the Matter with Owen?: Zazzies is about.

General Electric released a TV spot named 'What's the Matter with Owen?: Zazzies' in 2018. The ad is set in a mundane office environment, where the employees are unmotivated, and the atmosphere is gloomy. The protagonist, Owen, seems disinterested and bored with his job. However, that all changes when one of his colleagues draws his attention to the Zazzies, a fictional award recognizing employees' excellence in the workplace.

Owen is suddenly motivated to work harder and outperform his colleagues in the hopes of winning a Zazzie of his own. He sets himself ambitious goals, takes on extra work, and even sacrifices his social life to achieve his newfound aspirations. However, Owen's relentless pursuit of the award starts affecting his mental health and relationships.

The TV spot ends with a poignant message from General Electric about the importance of striking a balance between work and life and the dangers of letting work consume our lives. The ad concludes with the message that General Electric is committed to creating technology that helps individuals accomplish their tasks while still granting them the freedom to enjoy their lives.

Overall, the 'What's the Matter with Owen?: Zazzies' TV spot is a compelling commentary on the dangers of overworking and the importance of balancing work and life. It uses humor and relatable characters to convey its message and has since become one of General Electric's most memorable advertising campaigns.

General Electric TV commercial - Whats the Matter with Owen?: Zazzies produced for General Electric was first shown on television on September 6, 2015.