Overview of ReebokReebok is an American brand specializing in fitness footwear and clothing. It was founded in 1958 in Bolton, United Kingdom, by two brothers, Joe and Jeff Foster, and has since becom...
The Reebok TV Spot 'For Those Who Can't, Vote' is a powerful and timely advertisement calling on people to use their right to vote. The ad features a diverse cast of athletes and fitness enthusiasts, including famous athletes like Shaquille O'Neal, Caster Semenya, and JJ Watt.
The ad is set in a stark, dimly lit gym, and it begins with a voiceover urging viewers to think about all the people who can't work out or exercise because of systemic inequalities. People who don't have access to safe spaces to exercise or who face discrimination in their daily lives.
As the camera pans around the gym, we see people working out in a variety of settings, from the boxing ring to the weight room. Some people are using adaptive equipment, such as prosthetic limbs, to exercise.
The ad then shifts its focus to urge viewers to vote, stating that voting is the way to create a more just and equal society. The athletes and fitness enthusiasts featured in the ad are shown engaging in various forms of physical activity, from running to jumping to lifting weights, with the message "If you can move, you can make a difference. Vote."
The ad closes by emphasizing the importance of voting, with a message that reads "For those who can't lift themselves, lift your voice. Vote."
Overall, the Reebok TV Spot 'For Those Who Can't, Vote' is a thought-provoking and empowering advertisement that uses the universal language of physical activity to emphasize the importance of voting and working towards a more just and equal society.
Reebok TV commercial - For Those Who Cant, Vote produced for Reebok was first shown on television on October 22, 2020.
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