Coors Banquet is a beer brand that has been around since 1873, making it one of the oldest beer brands in the US. The beer is known for its classic taste that has remained unchanged for over a century...
Coors Banquet, a renowned beer brand with a rich history, has captivated audiences around the globe with its iconic TV spots. One such memorable commercial is titled 'Apretón de mano,' which translates to 'Handshake' in English.
The TV spot opens with a serene and picturesque countryside, where two men, each representing a different generation, find themselves meeting at a nostalgic gathering. As the camera pans across the scene, viewers can't help but notice the golden hue of the setting sun, reflecting off the lush landscape.
The ad follows a powerful narrative that embraces the concept of tradition, honor, and the passing down of values from one generation to another. It tells a story about camaraderie and respect—a bond forged over the shared appreciation of Coors Banquet beer.
As the two men make eye contact, a silent understanding fills the air. There is an unspoken camaraderie between them, acknowledging a mutual respect for tradition. In a world where things are constantly changing, these two figures choose to honor their roots and the timeless wisdom that accompanies them.
With a rugged yet dignified facial expression, the older man extends his weathered and calloused hand to the younger man. It's a gesture that goes beyond mere handshake etiquette; it symbolizes a passing down of values, a torch handed from one generation to another.
The screen transitions to a closeup of their firm handshake, where viewers can almost sense the strength and resilience that emanates from the scene. This gesture not only represents the merging of two individuals but also embodies the brand's commitment to craftsmanship and quality.
As the handshake concludes, the camera pulls back to capture both men leaning back and savoring a cold, crisp Coors Banquet, its golden hues glistening effortlessly under the fading sunlight. This shared moment solidifies the bond between them, bridging the gap between generations and celebrating the enduring legacy of Coors Banquet.
The commercial concludes with the tagline, "Coors Banquet: Honoring Tradition Since (established year)." This simple yet poignant message encapsulates the essence of the brand's values, inviting viewers to indulge in a beer that not only quenches their thirst but also pays homage to a rich heritage.
The 'Apretón de mano' TV spot from Coors Banquet stands as a powerful testament to the brand's commitment to tradition and excellence. Through its captivating visuals, poignant narrative, and timeless message, the commercial reminds us of the importance of honor, respect, and the enduring values that connect us all.
Coors Banquet TV commercial - Apretón de mano produced for Coors Banquet was first shown on television on February 19, 2017.
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