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Coors Banquet TV commercial - Apretón de mano
Coors Banquet

Coors Banquet is a beer brand that has been around since 1873, making it one of the oldest beer brands in the US. The beer is known for its classic taste that has remained unchanged for over a century...

What the Coors Banquet TV commercial - Apretón de mano is about.

Coors Banquet TV commercial - Apretón de mano

Coors Banquet, a renowned beer brand with a rich history, has captivated audiences around the globe with its iconic TV spots. One such memorable commercial is titled 'Apretón de mano,' which translates to 'Handshake' in English.

The TV spot opens with a serene and picturesque countryside, where two men, each representing a different generation, find themselves meeting at a nostalgic gathering. As the camera pans across the scene, viewers can't help but notice the golden hue of the setting sun, reflecting off the lush landscape.

The ad follows a powerful narrative that embraces the concept of tradition, honor, and the passing down of values from one generation to another. It tells a story about camaraderie and respect—a bond forged over the shared appreciation of Coors Banquet beer.

As the two men make eye contact, a silent understanding fills the air. There is an unspoken camaraderie between them, acknowledging a mutual respect for tradition. In a world where things are constantly changing, these two figures choose to honor their roots and the timeless wisdom that accompanies them.

With a rugged yet dignified facial expression, the older man extends his weathered and calloused hand to the younger man. It's a gesture that goes beyond mere handshake etiquette; it symbolizes a passing down of values, a torch handed from one generation to another.

The screen transitions to a closeup of their firm handshake, where viewers can almost sense the strength and resilience that emanates from the scene. This gesture not only represents the merging of two individuals but also embodies the brand's commitment to craftsmanship and quality.

As the handshake concludes, the camera pulls back to capture both men leaning back and savoring a cold, crisp Coors Banquet, its golden hues glistening effortlessly under the fading sunlight. This shared moment solidifies the bond between them, bridging the gap between generations and celebrating the enduring legacy of Coors Banquet.

The commercial concludes with the tagline, "Coors Banquet: Honoring Tradition Since (established year)." This simple yet poignant message encapsulates the essence of the brand's values, inviting viewers to indulge in a beer that not only quenches their thirst but also pays homage to a rich heritage.

The 'Apretón de mano' TV spot from Coors Banquet stands as a powerful testament to the brand's commitment to tradition and excellence. Through its captivating visuals, poignant narrative, and timeless message, the commercial reminds us of the importance of honor, respect, and the enduring values that connect us all.

Coors Banquet TV commercial - Apretón de mano produced for Coors Banquet was first shown on television on February 19, 2017.

Frequently Asked Questions about coors banquet tv spot, 'apretón de mano'

THE BEGINNING OF BANQUET Our story began in 1868 when Adolph Coors came to America. Within 5 years of his journey to the West, Adolph founded the Golden Brewery. Since its inception in 1873, Coors Banquet has been brewed in the same tradition of the original 150-year-old recipe.

Brewed in Golden, Colorado since 1873, it was nicknamed “Banquet Beer” by the miners of Clear Creek Canyon, who drank it in banquet halls (or in huge banquet tents when there were no halls). After 150 years of continuous production, calling this beer an authentic American classic would almost be an understatement.

Many began to refer to the beer as “Colorado Kool-Aid.” They heard the legends about its founding story and how it gained its nickname “the Banquet Beer.” Tales told of how Adolph Coors personally delivered cases of his elixir to the miners that labored in the surrounding hills of Golden, that they would indulge on ...

Coors Banquet is a well-balanced, golden lager that Adolph Coors first brewed in 1873. Since then, Banquet has been brewed only in Golden, Colo., with Rocky Mountain water and Moravian barley. Visit Coors Banquet.

lager What kind of beer is Coors? The Coors brand is best known for its signature brew, Coors Light, but the company actually makes several different styles of beer, all of which fall into the lager category (psst - you can find the full Coors lineup on Drizly).

We are Molson Coors Beverage Company. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy, Leinenkugel's Summer Shandy, Creemore Springs, Hop Valley and more, Molson Coors produces many beloved and iconic beer brands.

Coors Banquet grew high-single digits for the quarter and mid-single digits for the year, delivering its sixth straight year of volume growth.

Yellow jackets are Coors Banquet beers. And, Yellowstone isn't the only show or movie famous for featuring them. For example, Burt Reynolds and Sally Field were busy transporting Coors from Texas to Georgia in Smokey and the Bandit. Henry Kissinger drank them.

golden lager Coors Banquet beer, which was first brewed in 1873, is a refreshing golden lager with a more robust profile than its milder, Coors Light cousin.

After the mining boom ended - and after 17 long, dry years of Prohibition in Colorado - Coors started using the name "Banquet" to toast the miners who were some of our very first customers. In 1937 Coors officially became "The Banquet Beer" ...

Brisk and satisfying with a subtle sweetness and malty refreshment, Coors Banquet Lager Beer is a golden lager beer with 5% ABV.

As compared to its American adjunct competitors, Coors is a little more flavorful than average-- your call as to whether that's a good thing. The pour is a standard pale yellow, very clear, with a head that dissipates quickly. Sweet corn, slightly syrupy on the nose and the taste follows.

Videos

Watch Coors Banquet TV Commercial, 'Apretón de mano'

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Actors

Actors who starred in Coors Banquet TV Spot, 'Apretón de mano'

Angel Sabate photo
Products

Products Advertised

Coors Banquet
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