Esurance is an online insurance company that specializes in providing auto insurance coverage. It is a subsidiary of Allstate, one of the largest insurance providers in the United States. Esurance of...
The Esurance TV spot "Discovery Channel Promo: Shark Week" is a fantastic example of how creative marketing can be used to engage viewers and promote products. The commercial begins with a shark swimming in the ocean, accompanied by suspenseful music that sets the tone for the upcoming Shark Week event on the Discovery Channel.
The next scene shows a man in a wetsuit vlogging about his experience swimming with the sharks and expressing his excitement for Shark Week. As he finishes his vlog, he gets out of the water and is surprised to find his parked car has been destroyed. The man is then shown filling out an online insurance claim with Esurance.
The commercial ends with a clear message: shark attacks are unpredictable, but with Esurance, you can feel secure knowing you're covered if the unexpected were to happen.
The ad does an excellent job of promoting both Esurance's services and the upcoming Shark Week event. It also appeals to a large audience by combining entertainment with practical messaging and driving home the message that anything can happen when you're out in the ocean.
Overall, the Esurance TV spot "Discovery Channel Promo: Shark Week" is an engaging and creative commercial that leaves a lasting impression on viewers while promoting important life services.
Esurance TV commercial - Discovery Channel Promo: Shark Week produced for Esurance was first shown on television on July 26, 2019.
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