7-Eleven: Transforming the Convenience Store LandscapeFounded in Dallas, Texas in 1927, 7-Eleven has evolved to become the world's largest convenience store chain, with over 71,000 stores spread acros...
Title: Take It to Eleven While Sippin’ a Big Gulp: 69 Cents
Description: The 7-Eleven TV Spot, aptly titled "Take It to Eleven While Sippin' a Big Gulp: 69 Cents," is a vibrant and catchy advertisement that brings together the joy of slurping on a refreshing drink with the energy of great music. The commercial features the song "Marlowe" by the artist Marlowe, adding another layer of excitement to an already lively atmosphere. This TV spot cleverly captures the essence of 7-Eleven's reputation for convenience and affordability while creating a fun and engaging experience for viewers.
Opening Scene: The vibrant commercial opens with a bustling cityscape, the unmistakable logo of 7-Eleven illuminated against the nighttime sky. The camera seamlessly zooms into a colorful 7-Eleven store, where customers are seen browsing aisles filled with snacks, beverages, and other treats. The energy in the air is contagious as people are cheerfully enjoying their shopping experience.
Musical Introduction: As the scene transitions, the funky and energetic beats of Marlowe's song "Take It to Eleven" starts playing. The catchy rhythm sets the stage for the excitement to come, instantly grabbing the viewers' attention.
Sippin' a Big Gulp: The camera focuses on a smiling customer standing at the beverage counter, holding a Big Gulp cup filled to the brim with their favorite drink. The viewer can almost taste the icy goodness as the condensation drips down the cup.
The 69-Cent Deal: A playful voiceover announces the incredible offer - "Sip your way into summer with our unbeatable promotion! Enjoy any size Big Gulp for just 69 cents!" The promotion is emphasized with bold text and visuals, igniting customers' curiosity and providing a sense of immense value.
Joyful Atmosphere: The commercial cuts to a montage of people from various backgrounds sipping on their Big Gulps with pure delight. Friends sharing a laugh, families enjoying a day out, and individuals embracing the simple pleasure of a refreshing drink – the commercial captures the vibrant spirit of this communal experience.
High Energy Choreography: The scene transitions into a lively dance number, choreographed to match the infectious rhythm of Marlowe's song. Store employees, dressed in colorful uniforms, join the choreography, accentuating the sense of community and fun that 7-Eleven embodies. Customers in the store cannot help but get caught up in the contagious dancing, adding to the overall atmosphere of joy and excitement.
Closing Shot: The commercial concludes with a captivating view of the 7-Eleven logo, accompanied by text displaying the details of the 69-cent Big Gulp promotion. Typography invites viewers to visit their nearest 7-Eleven store and "Take It to Eleven While Sippin' a Big Gulp" to make the most of this limited-time offer.
Music Fades Out: As the advertisement comes to a close, the Marlowe song gradually fades out, leaving viewers humming the catchy tune, and inspired to make the most of their next trip to 7-Eleven.
The 7-Eleven TV Spot, 'Take It to Eleven While Sippin’ a Big Gulp: 69 Cents,' combines the soulful rhythm of Marlowe's music, the contagious energy of an active urban environment, and the unbeatable value of a 69-cent Big Gulp. Through its lively choreography, vibrant visuals, and memorable hook, the commercial leaves a lasting impression on viewers, ultimately driving them to experience the convenience and joy that 7-Eleven has to offer.
7-Eleven TV commercial - Take It to Eleven While Sippin’ a Big Gulp: 69 Cents produced for 7-Eleven was first shown on television on May 31, 2022.
"Fred Sanford" is a song by the hip-hop duo Marlowe, which consists of producer L'Orange and rapper Solemn Brigham. The song was released in 2018 as part of their self-titled debut album, "Marlowe." The track references the character Fred Sanford, portrayed by Redd Foxx in the 1970s sitcom "Sanford and Son."
The song "Fred Sanford" has gained recognition and has been featured in various media , including a 7-Eleven commercial. The track has a grimy and dusty production style, which adds to its unique sound. It is one of the standout songs from the album, known for its energetic and captivating vibe.
The duo Marlowe brings together L'Orange's distinctive production style, characterized by soulful and sampled beats, with Solemn Brigham's lyrical prowess and charismatic delivery. Their collaboration results in a fusion of vintage sounds and contemporary hip-hop, creating a refreshing and engaging listening experience.
Overall, "Fred Sanford" by Marlowe is a notable track that showcases the duo's talent and their ability to create captivating and unique hip-hop music.
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