Smirnoff: OverviewSmirnoff is a brand of vodka produced and owned by the British alcoholic beverage company Diageo. The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arseniev...
In the mesmerizing world of advertising, Smirnoff No. 21 TV Spot, 'The Secret Story' takes center stage, captivating audiences with its enigmatic narrative and an appearance by the incredible Laverne Cox. This tantalizing commercial is backed by the soulful song by Woodwork Music, further enhancing the allure of the storyline.
"The Secret Story" begins with a mysterious atmosphere, shrouded in shadows and intrigue. As the commercial unfolds, we are introduced to Laverne Cox, a talented actress known for her empowering presence and captivating performances. Cox embodies a character who possesses an air of glamour and mystery, instantly drawing viewers into the unfolding narrative.
Accompanied by the smooth and melodic tones of Woodwork Music, the commercial takes us on a journey of secrets, seduction, and discovery. As the music swells, we witness Cox navigating a dimly-lit room filled with hidden treasures and obscured doorways, symbolizing the richness and complexity of the Smirnoff experience.
With each step Cox takes, viewers are enticed to uncover the untold story behind her enigmatic presence. The lighting casts an alluring glow on her figure, hinting at the indulgence and pleasure that awaits those who dare to venture into the depths of the Smirnoff world.
As the commercial progresses, snippets of vivid scenes flash across the screen, showcasing the diverse range of characters and experiences that the brand represents. Whether it's a vibrant party scene or an intimate gathering among friends, each vignette offers a glimpse into the excitement and connection that Smirnoff No. 21 brings to people's lives.
The combination of Cox's mesmerizing performance, the enchanting soundtrack by Woodwork Music, and the hidden layers of the Smirnoff story make this TV spot a true masterpiece. It encourages viewers to embrace the unknown, to delve deep into the depths of their desires, and to savor the delightful moments that Smirnoff No. 21 can create.
In just a few short seconds, "The Secret Story" leaves a lasting impression on audiences, enticing them to engage with the brand, uncover its mysteries, and ultimately indulge in the unforgettable experience of Smirnoff No. 21.
Smirnoff No. 21 TV commercial - The Secret Story produced for Smirnoff was first shown on television on October 28, 2019.
Shimmy Shimmy Ya - Woodwork Music
Woodwork Music has performed a remix of the song "Shimmy Shimmy Ya" originally by Ol' Dirty Bastard. The remix has been used in various campaigns, including Smirnoff's "Infamous Since 1864" campaign, for which Woodwork Music created a looped edit of the song. The rearrangement of the El Michels Affair version of "Shimmy Shimmy Ya" by composer Philip Kay was also used in another Smirnoff campaign. The song has also been featured in the film "It's a Boy Girl Thing."
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