It's the new Super Bowl commercial for Sam Adams Beer, that premiered on Monday. The one minute commercial stars Your Cousin From Boston actor Greg Hoyt, plus special guest appearances from Boston comedian Lenny Clark, and Celtics legend and NBA champion Kevin Garnett.

Gregory also originated the role of Seth Laurie in the World Premiere of "The Engine of Our Ruin" by Jason Wells at the Victory Theatre with the L.A. Times saying: "Gregory Hoyt stands out as a naif diplomatic assistant who is more stoned than savvy." Gregory has starred in over 100 National and International ...

The cousin from Boston is a gregarious, aloof, somewhat abrasive but ultimately lovable character who commits various social faux pas with a Bostonian accent. Check out a few of the best ads in the campaign, and then I'll break down why using a consistent ad character is a great idea for consumer brands. View fullsize.

Kevin Garnett Sam Adams Super Bowl commercial stars Kevin Garnett and shows a nicer Boston.

Amesbury, MAGregory Hoyt / Place of birthAmesbury is a city in Essex County, Massachusetts, United States, located on the left bank of the Merrimack River near its mouth, upstream from Salisbury and across the river from Newburyport and West Newbury. The population was 17,366 at the 2020 United States Census. Wikipedia

Who is in the Steven Adams AT&T commercial? The AT&T "Arms" ad features Adams as himself, as well as actor Eddie Ramos and the longtime face of the company's commercials, Lily Adams -- who is played by Milana Vayntrub. Ramos is known for his roles in the TV series, Incorporated, Animal Kingdom and Teen Wolf.

Adams was proud of his Puritan heritage, and emphasized Puritan values in his political career, especially virtue. Samuel Adams, Sr. (1689–1748) was a prosperous merchant and church deacon.

Townies Townies is the word used to refer to Boston natives.

Here are our top 10 best Boston phrases you should know:

• 1. “ Wicked” A general intensifier.
• 2. “ Pissa” Good, excellent.
• 3. “ So don't I”
• 4. " The kid's got moxie.
• 5. “ Bang”
• 6. " What's doin'?"
• 7. “ Rippah”
• 8. “ Southie”

In 1973, New York Jets quarterback Joe Namath and future Charlie's Angels star Farrah Fawcett starred in a Super Bowl advertisement for Noxzema. The ad was a memorable use of sex appeal and double entendres, and it propelled Fawcett to the role of Jill Munroe in the 1976 season of Charlie's Angels.

John Travolta, 68, honored his late “Grease” co-star Olivia Newton-John by teaming up with “Scrubs” actor Zach Braff, 47, and Donald Faison, 48, to sing the show's iconic song “Summer Nights” for a T-Mobile Super Bowl ad.

Ditto for the actor behind the titular goofball, whose real name is Gregory Hoyt. Though according to a recent NBC10 piece, Hoyt hails from Amesbury, Massachusetts, and not from Boston proper. As Hoyt's parents noted during that interview, his penchant for comedy was born on the stages of the Amesbury theater scene.