Skechers Performance is a dynamic and innovative company that has made a significant impact in the world of sports footwear. Born from the parent brand Skechers, Skechers Performance, also known as Sk...
In the SKECHERS GOwalk Boots TV spot, viewers are taken on a walking journey through various terrains while Nancy Sinatra's iconic track "These Boots Are Made for Walkin'" plays in the background. The commercial highlights the features of the GOwalk Boots, which are marketed as comfortable and durable footwear options for walking enthusiasts.
The commercial portrays a diverse group of people walking on different surfaces, including trails, beaches and city streets. Some of the walkers are seen with dogs, while others are accompanied by friends. The GOwalk Boots appear to provide ample cushioning and support, as the walkers are seen walking with ease and comfort throughout the ad.
The commercial focuses on the boots being "made for walking," and reinforces the idea by showing people of various ages, shapes and sizes walking in the boots, which is a nod to the inclusivity and versatility of the product. The use of Nancy Sinatra's classic song adds a touch of nostalgia and familiarity, which creates a memorable and enjoyable viewing experience.
Overall, the SKECHERS GOwalk Boots TV spot is an effective marketing tool, as it presents the product in an appealing and relatable way. By showcasing the boots' practicality, comfort and style, the commercial is likely to resonate with consumers who prioritize functionality and quality in their footwear choices.
SKECHERS GOwalk Boots TV commercial - Made for Walking produced for Skechers Performance/SkechersGo was first shown on television on September 29, 2019.
"These Boots Are Made for Walkin'" by Nancy Sinatra"These Boots Are Made for Walkin'" is a pop song written by Lee Hazlewood and first recorded by Nancy Sinatra in 1966. The song was released as a single and became a hit, reaching the top of the charts in the United States and several other countries. The song's catchy melody and feminist lyrics made it an anthem for women's empowerment and liberation.
History and MeaningThe song was inspired by a line spoken by Frank Sinatra in the comedy-western film 4 for Texas (1963): "They tell me them boots are made for walkin', and that's just what they'll do." Lee Hazlewood wrote the song with Nancy Sinatra in mind , and it was originally intended to be a country and western tune. However, Nancy suggested a more upbeat arrangement, and the song was recorded with a pop-influenced sound.
The song's lyrics describe a woman who is fed up with her partner's bad behavior and is ready to move on. The lyrics include lines such as "You keep lying when you ought to be truthing" and "One of these days these boots are gonna walk all over you." The song's message of female empowerment and independence resonated with audiences, and it became a symbol of the women's liberation movement.
Legacy and Influence"These Boots Are Made for Walkin'" has become a cultural icon and has been covered by numerous artists over the years , including Jessica Simpson and Megadeth. The song has also been featured in various films and TV shows, including Full Metal Jacket and Austin Powers: International Man of Mystery.
The song's impact on popular culture and its role in promoting women's empowerment has been widely recognized. In 2020, the song was added to the National Recording Registry by the Library of Congress, which described it as a "cultural touchstone that signaled a new era of women's empowerment."
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