MLB Advanced Media (MLBAM): An Overview MLB Advanced Media (MLBAM) is a limited partnership of the club owners of Major League Baseball (MLB). It is the internet and interactive media division of MLB...
The MLB Advanced Media TV spot titled 'At Your Fingertips' showcases the amazing features of the Major League Baseball's digital properties. In the advertisement, we see baseball fans of all ages enjoying the game on their mobile devices as they travel, work or even relax at home.
The commercial starts with a young man scrolling through his MLB application on his phone while sitting on a train. The next scene features a young couple watching the game on a tablet in the park. From there, we see a father and son duo using a smart TV and a laptop to watch the game in their home theater, while an elderly fan watches the game on her phone while relaxing in her garden.
The commercial highlights the versatility of MLB's digital platforms as they are accessible on various devices including smartphones, tablets, laptops, smart TVs and gaming consoles. The audience is also treated to a glimpse of MLB's incredible live streaming, up-to-the-minute scores, and comprehensive data that is available on demand.
The ad ends with the tagline, "MLB – At Your Fingertips" which emphasizes the convenience of enjoying America's favorite pastime anywhere and anytime.
Overall, the commercial effectively captures the convenience and excitement of experiencing MLB on various digital platforms, making it clear that anyone can have access to America's favorite pastime anytime, anywhere, with just a few taps.
MLB Advanced Media TV commercial - At Your Fingertips produced for MLB Advanced Media (MLBAM) was first shown on television on April 10, 2023.
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