This campaign aims to inspire and remind the world that Prime caters to individuals at any stage of life. Prime delivery speed, convenience, health, and entertainment unlock so many easy and fun ways to connect members to the things that matter most and make life a little easier every day.

Titled “Tache,” the ad follows the journey of a young woman learning to embrace unwanted facial hair by using Amazon Prime to find items, like clothing and music, that make her feel empowered.

She's particularly emboldened by Freddie Mercury and orders a yellow jacket inspired by one of his better-known stage outfits. The jacket and the Queen song scoring the ad appear to help her wear her moustache to school with confidence.

Amazon and Wieden+Kennedy London launched a new global brand campaign bringing Prime together under the tagline 'It's on Prime'. The campaign debuted at this year's Academy Awards broadcast with a film directed by actress and filmmaker Olivia Wilde via production company Anonymous Content.

(The press materials for the spot identify the main character here as a woman.) “We wanted to inspire and remind the world that Prime caters to individuals, at any stage of life,” said Claudine Cheever, VP of global brand marketing at Amazon.

Angel Reese and Flau'Jae Johnson, both rising stars in the world of American basketball, assumed the roles of college students in the 2023 Amazon "College Dormz" commercial. Their task was to curate their dorm rooms with essential products for a comfortable and enjoyable college experience.

Mustache Girl is the main antagonist in A Hat in Time. Her goal is to get all of the Time Pieces before her former best friend turned enemy Hat Kid can, so she can use their power to fight "evil."

Played by Kristen Lundberg, the bride seems to experience cold feet before walking down the aisle. Her bridesmaid, played by Dina Freberg, gives her a message of encouragement. "Hey, I get it.

The ad tells the story of a father who recognizes the special attachment that his daughter has to a snow globe. He then enlists the help of the neighbors in his community and orders products on Amazon to build a life-size version of his daughter's favorite snow globe in the backyard greenhouse.

(The press materials for the spot identify the main character here as a woman.) “We wanted to inspire and remind the world that Prime caters to individuals, at any stage of life,” said Claudine Cheever, VP of global brand marketing at Amazon.

The Power The Power is a global thriller based on Naomi Alderman's award-winning novel. The world of The Power is our world, but for one twist of nature. Suddenly teenage girls develop the power to electrocute people at will.

Girl/Girl Scene is the sexy, award-winning lesbian drama series that shocked the world with its provocative vision of life as a modern gay girl. Follow bad-girl Evan, escort Avery, Southern belle Maxine, stoner Bender and teenage runaway Ling as they navigate their passionate and intertwining love lives.