What is ChexSystems?ChexSystems, Inc. is a nationwide consumer reporting agency (CRA) that collects and reports information on consumers' checking account histories. It operates under the federal Fair...
The Chex TV Spot, 'Fan Letter: The Harris Family' is a heartwarming advertisement that tells the story of a football-loving family and their love for Chex cereal. The advertisement opens with a young girl writing a fan letter to the Chex cereal brand, expressing her family's love for the cereal. As she writes, we see various members of her family enjoying Chex cereal while watching football games.
The Harris family is shown to be passionate about football, with the father and son bonding over the sport while eating Chex cereal. The mother also enjoys Chex cereal while watching the game, and even the family dog gets a taste of the cereal from a spilled bowl.
The advertisement highlights the family's love for Chex cereal as a staple snack during game time, with the young girl in the fan letter expressing her appreciation for the cereal's versatility for use as a snack mix during games. The commercial ends with the Harris family together in their living room, enjoying their game-time snack of Chex cereal while cheering on their favorite football team.
Overall, the Chex TV Spot, 'Fan Letter: The Harris Family' is a wholesome and relatable ad that showcases the role snacking plays in family bonding during game time. The use of a fan letter from a young girl adds a personal touch to the advertisement and enhances the emotional appeal of the brand.
Chex TV commercial - Fan Letter: The Harris Family produced for Chex was first shown on television on January 2, 2013.
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Mindshare is a global media agency that helps brands to grow and thrive in the fast-paced and ever-changing world of advertising. Founded in 1997, the agency has a strong presence in more than 80 coun...