June 11 On June 11, IHOP announced that they were changing their name to IHOB. For most people, the temporary rebrand was just an excuse to make hilarious memes. And when I say hilarious, I mean HILARIOUS.

1958 IHOP has had burgers on its menu since it first opened in 1958, but its identity has long been tied to its wide variety of pancakes and breakfast offerings. Revamping its burger selection could convince customers to visit later in the day and for more than just hash browns and eggs.

"Everyone knows that IHOP makes world-famous pancakes, so we felt like the best way to convince them that we are as serious about our new line of Ultimate Steakburgers as we are about our pancakes was to change our name to IHOb," said Brad Haley, chief marketing officer for IHOb restaurants, said in a statement.

IHOb Yup, that's a pancake. In the middle of a burger. Last year, IHOP caused an uproar throughout the social media world after it very briefly changed its name to IHOb ...

IHOb's Outrage Marketing Campaign “In the first three weeks after the announcement, IHOP said it sold four times more burgers and that burger sales have “remained stable” in the weeks following.” It wasn't only the sales that increased; IHOP stock increased 31% in the first three weeks following the announcement.

Barny's Saloon 1894 Burger historian George Motz has cited a Texas newspaper from 1894 as the earliest documented mention of a hamburger to date, where there's an ad promoting "Hamburger steak sandwiches every day in the week at Barny's Saloon, Moulton."

International House of Burgers That's basically what happened last year when IHOP announced it was changing its name to IHOB (International House of Burgers).

Last night, the breakfast chain was slammed on Twitter for sending out a sexist tweet joking about women's breasts. “Flat but has a GREAT personality,” the tweet's caption said with a glamour shot of pancakes. The tweet was sent to its 242,000 followers and was deleted after it garnered a lot of backlash.

IHOP, which recently changed its iconic name to IHOb, has revealed what the new consonant stands for: "burgers." The name change accompanies a line of new burgers at the chain, which is known for breakfast dishes like rainbow sprinkle-filled "cupcake pancakes" and classic buttermilk pancakes.

IHOP said on Monday that it changed its name to IHOb to promote the debut of its new burgers. The International House of Pancakes' transformation into the International House of Burgers is not permanent, and it will continue to serve pancakes as well.

It's been quite a week for IHOP. Ever since the iconic chain posted to Twitter and Facebook on June 4 with its plan to become IHOb, the Internet went crazy with speculation. More than 3,000 articles, 8 billion impressions later, and the No.

Most historians agree that the American company White Castle was the first fast-food outlet, starting in Wichita, Kansas in 1916 with food stands and founding in 1921, selling hamburgers for five cents apiece from its inception and spawning numerous competitors and emulators.