What the NHTSA TV commercial - If You Feel Different, You Drive Different: Party is about.

Title: NHTSA TV Spot, 'If You Feel Different, You Drive Different: Party'

Opening Shot:The camera pans over a lively party scene, filled with vibrant lights, pulsating music, and people dancing. The atmosphere is electric, capturing the essence of a fun-filled evening. A subtitle reads, "NHTSA 'If You Feel Different, You Drive Different.'"

Voiceover (V.O):"The night is young, and the party is in full swing. Laughter fills the air as friends come together to celebrate life and create unforgettable memories."

Visuals:As the voiceover continues, the camera focuses on individuals interacting with a sense of joy and excitement. Close-up shots reveal smiling faces, clinking glasses, and people enjoying themselves.

V.O:"But at every party, someone might feel a little different."

Visuals:The camera shifts its focus to a young man named Alex, standing by the bar, appearing slightly uneasy. He takes a sip from his drink and looks deep in thought.

V.O:"Maybe they've had too much to drink, or they're simply not in the same headspace as everyone else."

Visuals:Dissolving from Alex's face, the camera captures his blurred vision, simulating the effects of alcohol intoxication. The room tilts, spins, and distorts, reflecting how impaired perception can greatly impact coordination and decision-making.

V.O:"Whether it's alcohol, medication, or any other substance, feeling different can affect your ability to drive safely."

Visuals:A series of quick cuts show various side effects caused by driving under the influence, such as blurred vision, delayed reaction times, and impaired judgment. The images are powerful and jarring, emphasizing the dangerous consequences of driving while impaired.

V.O:"So tonight, let's make a pact to look out for one another. If you notice a friend or loved one feeling different, step up and offer them a safer alternative."

Visuals:The scene transitions to a group of friends surrounding Alex, expressing genuine concern. They take away his car keys and hand him a non-alcoholic beverage, demonstrating responsible decision-making and support.

V.O:"By making sure everyone gets home safely, we can ensure that the party doesn't end in tragedy."

Visuals:The camera pans out, revealing various groups of friends throughout the party, taking care of one another. The room is filled with a sense of unity and responsibility.

Closing Shot:The NHTSA logo and a text overlay appear on the screen, displaying the campaign message, "If You Feel Different, You Drive Different."

V.O:"Let's keep the celebration alive. Remember, if you feel different, you drive different."

Fade-out:The scene gradually fades out, leaving a lasting impression of the importance of staying vigilant and taking responsibility for our actions, even in the midst of a good time.

Note: This TV spot emphasizes the significance of looking out for one another and making responsible decisions when it comes to driving under the influence. It reminds viewers that the party can continue safely only if everyone does their part and ensures the well-being of those around them.

NHTSA TV commercial - If You Feel Different, You Drive Different: Party produced for NHTSA was first shown on television on February 24, 2022.