What the Match.com TV commercial - John: Never Again is about.

Title: "John: Never Again"

[Opening shot]

The Match.com TV spot opens with a middle-aged man named John sitting alone in a dimly lit coffee shop. The camera zooms in on his face, and we can see a mix of frustration, disappointment, and a hint of sadness.

[Narrator Voiceover]

Narrator: "Meet John, a man who had almost given up on finding love. But then, he discovered Match.com."

[Cut to flashback scene]

The screen transitions to a flashback scene, where we see John scrolling through an endless sea of profiles on his laptop, feeling disheartened by the lack of genuine connections.

[Voiceover Dialogue]

John: "I've tried everything – blind dates, speed dating, you name it. But none of them seemed to understand me. I was losing hope."

[Cut back to John in the coffee shop]

John takes a deep breath, and we can see a glimmer of determination in his eyes.

[Narrator Voiceover]

Narrator: "That's when he decided to download the Match.com app."

[Montage of John's Match.com experience]

The screen transitions into a fast-paced montage, showing John setting up his Match.com profile, uploading his best photos, and answering thought-provoking questions about himself.

[Voiceover Dialogue]

John: "Match.com gave me the freedom to be myself. The profiles felt genuine, and I could see people's true personalities shining through."

[Cut to John meeting a Match.com match]

The scene shifts to a coffee shop where John nervously waits. Suddenly, a woman named Sarah walks in, and their eyes meet. There's an instant spark of connection.

[Narrator Voiceover]

Narrator: "And that's when John met Sarah – the love of his life."

[Closing shot]

The TV spot ends with John and Sarah sharing a warm embrace, happiness radiating from their faces.

[Voiceover Dialogue]

John: "Thanks to Match.com, I'll never have to go through those disappointing dating experiences again. I finally found my perfect match."

[Ending tagline]

The Match.com logo appears on the screen, along with the tagline: "Match.com – Find your perfect match today."

[Fade out]

Overall, this Match.com TV spot, titled "John: Never Again," aims to capture the audience's attention by showcasing the struggles of a man searching for love and how Match.com changed his life. It emphasizes the authenticity and genuine connections that can be found through the platform. The spot concludes with a hopeful message, inspiring viewers to believe that their perfect match may be just a few clicks away.

Match.com TV commercial - John: Never Again produced for Match.com was first shown on television on October 5, 2014.