While tv commercials might try and entertain or persuade you, Brand Power is all about the cold hard facts and value, when it comes to a product's features and benefits.

Brand power can be defined as the ability of a brand to influence consumer behavior and create a strong emotional connection with its target audience. It is a measure of a brand's strength and reputation in the market and is determined by three key factors: meaningfulness, difference, and salience.

Benefits of a Strong Brand

• Increases Brand Recognition.
• Improves Customer Loyalty to Your Brand.
• Positive Word of Mouth Marketing.
• Higher Advertising Effectiveness on Customers.
• Lower Price Sensitivity.
• More Applicants That Want to Work for Your Brand.
• Engaged Employees Who Are Proud to Work at Your Company.

While tv commercials might try and entertain or persuade you, Brand Power is all about the cold hard facts and value, when it comes to a product's features and benefits.

Buchanan are the creators and owners of advertising platforms Brand Power, Medifacts amongst others - as well as www.hometesterclub.com - a B2C vertical portal for the packaged goods world, specializing in R&R, UGC, Insights, First Party Data, Rich Content and WOM - with over 4 million members across 24 active markets ...

Benefits of a Strong Brand

• Increases Brand Recognition.
• Improves Customer Loyalty to Your Brand.
• Positive Word of Mouth Marketing.
• Higher Advertising Effectiveness on Customers.
• Lower Price Sensitivity.
• More Applicants That Want to Work for Your Brand.
• Engaged Employees Who Are Proud to Work at Your Company.

Here are four types of brand benefits:

• Functional. This benefit explores which kind of benefits your product or service features have.
• Emotional. This benefit considers how the consumers feels about your brand.
• Self-expressive.
• Consumer benefits.

The 11 Benefits of Branding

• Increased Brand Awareness.
• Competitive Differentiation.
• Increased Credibility.
• Elevated Perceived Value.
• Improved Marketing and Sales Performance.
• Increased Customer Loyalty and Advocacy.
• Easier Products and Services Introduction.
• Improved Employee Recruitment and Reduced Turnover.

The Brand Power Company, originally founded in 1988 as Buchanan Group in Melbourne Australia, was conceived as an ad agency with unique intellectual property in the form of TV commercial mastheads.

Powering unparalleled growth. Before influencers and social media we invented Third-Party advertising with the world's most iconic global masthead, Brand Power. Harnessing the unrivalled credibility of voices other than the brands, we consistently deliver the lower funnel sales brands need.

Benefits of a Strong Brand

• Increases Brand Recognition.
• Improves Customer Loyalty to Your Brand.
• Positive Word of Mouth Marketing.
• Higher Advertising Effectiveness on Customers.
• Lower Price Sensitivity.
• More Applicants That Want to Work for Your Brand.
• Engaged Employees Who Are Proud to Work at Your Company.

Importance of brand power When you establish trust with consumers, they're more likely to become loyal customers. These customers can have habitual buying behaviors - they are quicker to purchase your product without needing to shop around for options. Resource: Learn more about customer loyalty and retention.