Overview of ZalesZales is a jewelry retailer based in the United States, with its headquarters in Irving, Texas. The company was founded in 1924 and has since grown to become one of the largest jewelr...
Zales, the popular jewelry brand, released a heartwarming TV spot titled 'Here's My Heart Store' featuring the song 'If It Wasn't for You' by Various Cruelties. The commercial showcases the emotional significance of exchanging heart-shaped pendants, and how they represent enduring love and affection.
The ad opens with a man walking through a Zales store, browsing through the various jewelry collections. He stops to look at a pendant shaped like a heart, and immediately imagines gifting it to his sweetheart. As the music starts to play in the background, the man takes out his wallet, and opens it to reveal a photograph of the two of them together.
The shot cuts to a woman walking through the store, also browsing through the jewelry collections. She stops at a display case featuring the same pendant, and admires it. Just then, she spots the man from the previous shot, and they catch each other's gaze. The man takes the pendant out of the display case and walks up to her, handing her the necklace. The woman is overjoyed, and accepts the gift with a smile, as the music swells in the background.
The commercial ends with the couple walking out of the store hand in hand, reaffirming their love. The tagline 'Here's My Heart Store' flashes on the screen, along with the hashtag #ZalesLove, emphasizing the brand's commitment to creating emotional and meaningful connections.
Overall, the Zales TV spot is a beautiful tribute to true love, and the joy of exchanging heartfelt gifts. The song 'If It Wasn't for You' by Various Cruelties perfectly captures the feelings of love and affection, making the commercial even more poignant.
Zales TV commercial - Heres My Heart Store produced for Zales was first shown on television on November 25, 2012.
"If It Wasn't For You" by Various Cruelties
"If It Wasn't For You" is a song by the London-based band Various Cruelties. The song was released in 2012 and was featured in a holiday commercial for Zales, which helped boost the band's recognition. The song is recognized for its Motown-influenced pop sound.
Lyrics
The lyrics of "If It Wasn't For You" talk about a lost love that still burns like a memory inside of the singer. The singer notes that sometimes they want to change the chapters of their history, but they can't. The sentiment of the song is described as honest and heartfelt by the band's lead singer.
Reception
The song was well-received upon its release, with many praising its catchy melody and Motown-inspired sound. The song's appearance in the Zales commercial helped boost the band's recognition and led to increased popularity for the song.
Overall, "If It Wasn't For You" is a popular song by Various Cruelties that is recognized for its catchy melody and Motown-influenced pop sound.
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