Boweners got a thrill as island twins Wil and Daly Thompson, 23, popped up in a Canadian commercial for the sparkling water drink Bubly during the prestigious Super Bowl time slot, acting opposite Canadian singer Michael Bublé.

PepsiCo is in the process of expanding its water offerings. Along with water company Aquafina, it owns LIFEWTR (pH balanced water with added electrolytes) and Bubly (a sparkling water brand).

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Talk show segments, TV commercials, and branded GIFs featuring brand ambassadors Neil Patrick Harris and Michael Bublé helped bubly earn share of mind among consumers.

Launched in 2018, bubly is the newest PepsiCo product to take the country by storm. Learn how multifaceted teams worked together to bring this dynamic brand to life.

Someone who is bubbly is very lively and cheerful and talks a lot. [approval] ...a bubbly girl who loves to laugh. Synonyms: lively, happy, excited, animated More Synonyms of bubbly.

crack a smile Bubly: 'crack a smile' Bubly contains carbonated water and features natural fruity flavors for a fun, crisp taste. With zero calories and zero sweeteners, Bubly sparkling water is a guilt-free refreshment. Zero guilt = only smiles, hence their motto: “crack a smile”.

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bubly began in February 2017 as Project X. The goal: Develop a new sparkling water beverage and get it on shelves in just 18 months. Developing the drink took the full power of PepsiCo, with a team that included researchers, scientists, flavorists, designers and marketers.

On Thursday PepsiCo is introducing Bubly, a new brand of sparkling water that comes in eight flavors, including apple, strawberry and mango, in brightly colored cans with lowercase lettering and greetings on the pull tabs. (“Hey u!” “yo!”)

We created bubly to provide consumers with a great-tasting, flavorful, unsweetened sparkling water in a fun, playful, and relevant manner that is unlike anything we've seen in the sparkling water category today," said Todd Kaplan, Vice President, Water Portfolio – PepsiCo North America Beverages.