What the Cerveza Pacifico TV commercial - Crack of Dawn is about.

In the beautiful coastal town of Mazatlán, Mexico, where the golden sun kisses the sparkling Pacific Ocean, a new day begins with endless possibilities. And in this vibrant and picturesque setting, Cerveza Pacifico unveils its mesmerizing TV spot titled 'Crack of Dawn.'

As the black night sky slowly fades away, giving way to a palette of stunning oranges, pinks, and purples, the camera pans across the breathtaking shoreline. The tranquility of the early morning is interrupted by the sound of a lone surfer emerging from the ocean, carrying their surfboard with unwavering determination.

The surfer's silhouette is illuminated by the first rays of sunlight, their features hidden behind a sense of mystery. With each step, they make their way through the deserted streets, passing by charming buildings adorned with bright-colored facades and lively local establishments that are slowly stirring to life.

The vibrant energy in the air is palpable, and as the surfer walks, they become a magnet, seemingly attracting curious gazes from everyone they meet. The locals, still rubbing the sleep from their eyes, pause in amazement, captivated and drawn to the surfer's aura.

As the sun ascends higher in the sky, the surfer reaches their destination — a rustic beachside bar, where Cerveza Pacifico awaits. The atmosphere inside is one of camaraderie, as friends and strangers alike share laughs and stories over icy glasses of the iconic Mexican beer.

The camera focuses on the bartender, effortlessly pouring a chilled bottle of Cerveza Pacifico into a glass, accentuating the golden hue within. The amber liquid sparkles, mirroring the early morning sunlight, as it cascades into the glass, inviting one and all to savor its delightful flavor.

The surfer, now seated among newfound friends, raises their glass in a toast, the clinking sound echoing throughout the bar. With a contented smile, they take a sip, savoring the harmonious blend of crispness and smoothness that only Cerveza Pacifico can offer.

As the TV spot comes to a close, the final frame shows the sun high above the ocean, illuminating the shores of Mazatlán, where endless possibilities await those who dare to embrace the crack of dawn. Cerveza Pacifico—where the magic of a new day begins.

Through its enchanting portrayal of Mazatlán's beauty and the captivating journey of the surfer, 'Crack of Dawn' captures the essence of Cerveza Pacifico—a beer that embodies the spirit of adventure, the allure of the ocean, and the promise of a fresh start that each new day brings.

Cerveza Pacifico TV commercial - Crack of Dawn produced for Cerveza Pacifico was first shown on television on April 9, 2020.