Jonathan Goldsmith the most interesting man in the world! … and his real name is Jonathan Goldsmith. Originally featured in a small number of ads by an agency called EuroRSCG, New York, Goldsmith had small parts in shows and movies throughout his career.

friend Fernando Lamas The character was inspired by his deceased sailing partner and friend Fernando Lamas. In March 2016, Dos Equis announced Goldsmith's retirement from the role, with a commercial sending him on a one-way journey to Mars amid much acclaim, and the narration: "His only regret is not knowing what regret feels like".

His catchphrase - "I don't always drink beer. But when I do, I prefer Dos Equis" - has worked its way into Internet culture. But his reign is ending.

The Spokesperson Outgrew the Brand Everyone knew the Most Interesting Man in the World! What everyone didn't know was that the Most Interesting Man was selling Dos Equis beer. The spokesman had outgrown the brand and was no longer serving the purpose he was designed to serve.

actor Fernando Lamas Goldsmith says actor Fernando Lamas was his inspiration for "The Most Interesting Man in the World." The two had become sailing buddies and Goldsmith perfected an impression of him.

The Most Interesting Man in the World began its life as a 2006 marketing campaign for Dos Equis, a beer brand owned by Heineken. The original commercials featured actor Jonathan Goldsmith as a character named by the narrator to be The Most Interesting Man in the World.

The Most Interesting Man in the World is portrayed as a man who, in the words of Goldsmith himself, “has had life experience, and has been there, and done that, and beyond.” The advertising campaign was a smashing success, taking the once lesser-known brand Dos Equis and turning it into the fastest-growing beer import ...

GET A DOS® - Dos Equis.

Dos XX's non-threatening taste and texture makes it a safe bet for many situations. Like many Mexican style lagers, its passive flavor sees it often paired with salt or lime. If you dislike similar beers (Tecate, Corona, etc.) you probably will dislike Dos XX too.

While Dos Equis was still generating hundreds of millions of dollars in sales annually through its beer, executives with parent Heineken observed the brand had grown tired and wasn't doing enough to tap into its widespread market recognition. Sales were languishing, with the brand declining 5% in 2018 and 3% in 2019.

The Most Interesting Man in the World is a well-traveled gentleman who presents his studious insights about society, human behavior, and popular products, while carefully stipulating that he doesn't always use or do these things. He is usually seen drinking a bottle of Dos Equis beer.

The Most Interesting Man in the World is a well-traveled gentleman who presents his studious insights about society, human behavior, and popular products, while carefully stipulating that he doesn't always use or do these things. He is usually seen drinking a bottle of Dos Equis beer.