General Motors television commercial 2023

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General Motors

General Motors (GM) is an American multinational corporation that specializes in the design, manufacture, and marketing of vehicles and vehicle parts. The company has been in operation for more than 1...

What the General Motors TV commercial - Make History is about.

The General Motors TV spot entitled 'Make History' is a powerful and moving commercial that features soul-stirring music by Julius Eastman. This commercial speaks to the very essence of what GM stands for - a company that is committed to innovation, excellence, and the creation of products that are designed to help people achieve their goals.

At the heart of the 'Make History' spot is the idea that if you are willing to work hard, be persistent, and never give up on your dreams, you can accomplish anything. This is a message that resonates deeply with people of all backgrounds, and it is one that is particularly relevant in today's fast-paced, ever-changing world.

The music in the 'Make History' spot is the perfect accompaniment to the message of the commercial. Julius Eastman's soulful and uplifting tunes are at once both inspiring and encouraging, evoking a sense of hope and possibility. It is a reminder that, no matter what the challenges we face, we can overcome them, and emerge stronger and more resilient than ever before.

Overall, the 'Make History' spot by General Motors is a testament to the power of perseverance, hard work, and determination. It is a reminder that, with the right mindset and attitude, anything is possible, and that we are all capable of achieving greatness if we set our minds to it. If you haven't seen it yet, be sure to check it out and let it inspire you to reach for the stars!

General Motors TV commercial - Make History produced for General Motors was first shown on television on March 12, 2023.

Song from commercial General Motors TV Spot, 'Make History' Song by Julius Eastman [T1]

Julius Eastman was an American composer, pianist, vocalist, and performance artist known for his innovative and influential work in the avant-garde music scene of the 1970s. One of his notable compositions is the song "Stay On It."

"Stay On It" by Julius Eastman

"Stay On It" is a composition by Julius Eastman, written in 1973. It is a minimalist piece that combines elements of classical music, jazz, and improvisation. The composition features voice, percussion, and piano, and has a duration of approximately 25 minutes.

The song "Stay On It" is characterized by its repetitive and rhythmic patterns, creating a hypnotic and meditative atmosphere. While it incorporates minimalist techniques, it also allows performers the freedom to improvise, giving them space to explore their own interpretations.

Influence and Significance

Julius Eastman's compositions, including "Stay On It," were groundbreaking in their exploration of identity, politics, and social issues. Eastman, who was openly gay and Black, used his music to express his experiences and challenge societal norms.

"Stay On It" is considered an important work in the evolution of avant-garde orchestral music and minimalism. It showcases Eastman's unique approach to composition, which defied traditional boundaries and pushed the boundaries of experimental music.

Revival and Recognition

In recent years, there has been a renewed interest in Julius Eastman's music, including "Stay On It." His compositions have been rediscovered and performed by contemporary ensembles, bringing his work to a wider audience.

The Los Angeles-based band Wild Up, for example, has refurbished and performed "Stay On It," breathing new life into Eastman's music. This revival has helped to highlight Eastman's contributions to the avant-garde music scene and his lasting impact on contemporary music.

Conclusion

"Stay On It" by Julius Eastman is a notable composition that showcases his unique approach to avant-garde music. Its minimalist and rhythmic elements, combined with the freedom for improvisation, create a captivating and immersive listening experience. Eastman's work, including "Stay On It," continues to be celebrated and recognized for its innovation and contribution to the evolution of experimental music.

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Agenices

Agenices of the General Motors TV Spot, 'Make History' Song by Julius Eastman [T1]

Carat

Carat is a global marketing agency that specializes in media planning and buying. It was founded in 1968 and has since grown to become one of the largest media agencies in the world. The company opera...