What the 23andMe TV commercial - Meet Your Genes is about.
23andMe is a DNA testing company that allows people to learn more about themselves through their genetic information. Their TV spot, 'Meet Your Genes,' is a compelling and emotional advertisement that speaks to the human desire to know where we come from and how we fit into the world.
The ad begins with a close-up of a young woman's face as she looks into the camera. A voiceover starts, saying, "You're more than a number, and we can prove it." The camera then cuts to a shot of the woman holding the 23andMe testing kit in her hands. The voiceover continues: "Your DNA can unlock information about your ancestry, your health, and even your traits."
As the ad progresses, we see images of people of all ages and ethnicities holding their own kits. They look hopeful and excited, eager to learn more about themselves and their families. The voiceover talks about how our DNA connects us to our past, our present, and our future.
One particularly poignant moment in the ad shows a woman holding up a photo of her father, tears streaming down her face. The voiceover talks about how our genes can help us understand our family histories and how we fit into a larger genetic story.
Overall, the 'Meet Your Genes' TV spot is a masterful piece of storytelling that speaks to the deep human desire to understand ourselves and our place in the world. The emotional resonance of the images and the voiceover make viewers feel that using 23andMe is not just about getting health or ancestry information - it's about uncovering our own personal histories, and connecting with people around the world who share our genetic code.
23andMe TV commercial - Meet Your Genes produced for
23andMe
was first shown on television on September 23, 2018.
Frequently Asked Questions about 23andme tv spot, 'meet your genes'
The 23andMe Carrier Status* Reports can tell you if you have specific genetic variants that you could pass on to your children, from saliva collected using an FDA-cleared collection device (Oragene DX model OGD. 500.001), but they cannot tell you if you have two copies of the variants.
23andMe is not a service designed to help people find their biological parents, but one feature can help you find and connect with genetic relatives.
By analyzing your DNA for certain genetic variants, 23andMe can determine your genetic risk and carrier status for over 60 conditions, as well as your predisposition for wellness factors and more than 30 genetic traits.
Each variant in our Genetic Health Risk and Carrier Status Reports demonstrated >99% accuracy, and each variant also showed >99% reproducibility when tested under different laboratory conditions.
23andme is as accurate as AncestryDNA and also provides the migration paths for maternal and paternal lineages. But its DNA database is smaller than AncestryDNA's, and the company monetizes the biomedical data of customers who opt in to research.
If you're looking for thorough health information, go with 23andMe. Ancestry is the better option if you're looking to track down family or chart your lineage.
Yes, features such as the Ancestry Composition Report and the DNA Relatives feature will include your recent paternal ancestry. However, unless a parent is genotyped, we will not be able to differentiate the maternal and paternal contributions to your recent ancestry.
Sometimes, a family member who has a known connection to the potential biological father can also provide even more helpful information about the biological father. However, it's important to note that this method is not as conclusive as DNA paternity test and may require additional investigation.
23andMe states their analytical validity is greater than 99% accurate for health data, notes Klee. “This means that when they are doing the genetic testing, there is a greater than 99% chance that they accurately tell which DNA base pair is present at the genetic marker they are testing,” she explains.
When deciding which one you want to choose, it comes down to what you're looking to get out of your search. If you're looking for thorough health information, go with 23andMe. Ancestry is the better option if you're looking to track down family or chart your lineage.
Cons
- Testing for health risks and traits is not as comprehensive as testing done by a professional genetic counselor.
- 23andMe has a smaller pool of customers (12 million) so you're less likely to connect with DNA matches than other DTC genetic testing companies.
- Our pick. AncestryDNA. A DNA test kit that's great for tracing your roots and finding relatives.
- Runner-up. 23andMe. A more polished interface, with results for maternal and paternal heritage.
- Upgrade pick. FamilyTreeDNA. A data trove for genealogists with a bigger budget.
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