Corona is a term that can refer to several different things, so I will provide information on the two most common interpretations: the coronavirus and the Corona beer company.CoronavirusThe coronaviru...
The Corona TV spot, 'Protege la playa', is a powerful ad campaign that aims to raise awareness about the importance of protecting the environment and the impact that human actions can have on the planet. The ad compels viewers to take action and protect the beautiful beaches and oceans that are the lifeblood of our planet.
The ad begins with panoramic shots of a beautiful beach, with crystal-clear waters lapping the shore and a serene atmosphere pervading the entire scene. But the serenity is short-lived as the camera abruptly cuts to images of pollution – litter and garbage strewn across the beach, plastic containers bobbing in the waves, and wildlife struggling to survive amidst the debris.
The ad then shows a young boy picking up trash from the beach, a simple act that sets off a chain of positive actions. We see people joining him, picking up trash and cleaning up the beach. The message is clear – every little effort counts, and we all need to work together to protect our environment.
The video features a beautiful song that tugs at the heartstrings and reinforces the message of the ad. The lyrics urge us to take action, reminding us that the beach is a symbol of escapism and a place of refuge, and that it is our duty to preserve it for future generations.
Overall, the Corona TV spot, 'Protege la playa', is a powerful and thought-provoking ad campaign that drives home an important message about environmental conservation. It encourages viewers to take action, no matter how small, and reminds us that we all have a role to play in protecting our planet.
Corona TV commercial - Protege la playa produced for Corona was first shown on television on June 5, 2021.
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Cramer-Krasselt is a leading independent advertising agency that is headquartered in Chicago, Illinois, USA. It is the second largest independent advertising agency in the US , and has over $500 milli...