IntroductionCorona Extra is a popular Mexican lager beer brand that is widely known for their signature clear bottle and refreshing taste. The beer, which is brewed by Grupo Modelo, was first introduc...
The Corona Extra TV Spot, 'Putting Up Nets' Featuring Sue Bird, Jayson Tatum is a heartwarming commercial that inspires its viewers to stay connected with their loved ones during the COVID-19 pandemic. The ad shows WNBA player Sue Bird, and NBA player Jayson Tatum putting up basketball nets in their respective neighborhoods.
The spot opens with a shot of a quiet, empty basketball court, and then cuts to a shot of Tatum walking down a suburban street, carrying a basketball. As he approaches a group of children, he notices that their basketball net has been taken down, so he decides to help them put it back up.
Next, we see Bird walking through a city neighborhood, carrying a basketball. She stops at a lot that doesn't have a basketball net, so she decides to put one up herself. As she's finishing up, a young girl arrives, excited to see the new net.
Throughout the spot, we see shots of people standing on their front porches, watching the players put up the nets from a safe distance. We also see shots of families playing basketball together, enjoying each other's company and the joy of the game.
The ad ends with a message: "Stay connected. Stay active. Stay Pacifico." This message resonates with viewers, as it reminds them that even though we are all social distancing, we can still find ways to stay connected with those we care about.
Overall, the Corona Extra TV Spot, 'Putting Up Nets' Featuring Sue Bird, Jayson Tatum is a touching and inspiring commercial that encourages people to stay active and connected during these challenging times.
Corona Extra TV commercial - Putting Up Nets produced for Corona Extra was first shown on television on March 12, 2023.
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Cramer-Krasselt is a leading independent advertising agency that is headquartered in Chicago, Illinois, USA. It is the second largest independent advertising agency in the US , and has over $500 milli...