Corona Extra television commercial 2022

What the Corona Extra TV commercial - Heritage Anthem is about.

Corona Extra's TV spot, 'Heritage Anthem', is a beautifully crafted advertisement that celebrates the heritage of the brand. The commercial aims to connect with consumers emotionally by highlighting the rich history and culture that embodies the Corona Extra brand.

The 60-second commercial starts with shots of a beach and tall palm trees, with the sound of waves crashing in the background. Then, it cuts to images of Mexican art and traditions, including mariachi bands, Mexican dancers, and lucha libre wrestlers. The voiceover states that "The soul of who we are is where we come from."

As the commercial progresses, we see a group of friends enjoying a day at the beach, drinking cold Corona Extra beers, and soaking up the sun. The voiceover continues, "Our roots run deep, and our heritage is our bond." We then see people from different backgrounds coming together to enjoy the beer with a shot of a diverse group of people clinking their bottles in a toast.

The commercial concludes with a shot of the iconic Corona Extra bottle, along with the tagline "Here's to living with soul. Here's to living with beer."

Overall, 'Heritage Anthem' is a powerful and moving advertisement that celebrates the roots of the Corona Extra brand. Through its powerful imagery and emotive voiceover, the commercial manages to connect with viewers on a deeper level, emphasizing the idea that Corona Extra is more than just a beer – it's a cultural icon.

Corona Extra TV commercial - Heritage Anthem produced for Corona Extra was first shown on television on March 27, 2022.