Capital One is a renowned and widely recognized financial services company that specializes in offering credit card facilities to consumers. Established in the year 1994, the company has consistently...
Capital One's Purchase Eraser TV spot features the renowned actor Alec Baldwin and focuses on a novel way to upgrade your smartphone. The commercial begins with Alec holding a smartphone and expressing his frustration over its limited features, such as low storage, poor camera quality, and a lackluster battery life. Suddenly, he gets an idea and shares it with the audience - use the points earned on your Capital One card to purchase a brand new smartphone!
The Purchase Eraser program allows Capital One customers to redeem their earned rewards points to pay for part or all of their credit card purchases. The program can also be used to cover travel expenses, dining costs, and even your monthly streaming subscriptions. The smartphone upgrade is just one example of the broad range of options available through the Purchase Eraser program.
Alec further emphasizes the simplicity of the program by tapping his smartphone screen a few times and watching as the old phone disappears. In its place appears a stylish, high-tech smartphone, leaving the audience in disbelief. Alec cheekily concludes the commercial by asking, "What's in your wallet?"
The ad is clear, concise, and motivates viewers to consider using their Capital One card for everyday purchases that can translate into significant rewards. By featuring a well-known actor who is relatable, the commercial successfully captures audiences' attention and encourages them to take advantage of the rewards program and upgrade their smartphone. Capital One's Purchase Eraser program stands out as a savvy solution to consumers' daily needs, and this TV spot demonstrates just how easy and beneficial it can be.
Capital One Purchase Eraser TV commercial - Smartphone Upgrade Ft. Alec Baldwin produced for Capital One (Credit Card) was first shown on television on February 17, 2013.
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